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Configure SMS Compliance Settings

Set up SMS Compliance in GHL Customer Care—add sender ID, opt‑out text, and re‑insert them every 1–60 days to boost deliverability and meet carrier guidelines.

5 min read1,154 words8 explained imagesUpdated Tue, 1 Sep at 9:45 AM
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  1. What is SMS Compliance Settings?
  2. Key Benefits of SMS Compliance Settings
  3. How SMS Compliance Settings Work
  4. 1. First Outbound Message
  5. 2. Ongoing Conversations
  6. 3. Smart Detection
  7. Before You Begin
  8. How To Configure SMS Compliance Settings
  9. When Settings Cannot Be Disabled
  10. Periodic Sender ID & Opt-Out Updates
  11. Example
  12. Tips, Guidelines & Rules
  13. 1. Defaults & Behavior
  14. 2. Smart detection (opt-out suppression)
  15. Frequently Asked Questions
  16. Related Articles

SMS Compliance Settings help ensure your outbound SMS messages include the required sender identification and opt-out language when appropriate. These settings automatically add compliance information to your messages, helping support messaging requirements and reducing the risk of carrier filtering.

TABLE OF CONTENTS

What is SMS Compliance Settings?

SMS Compliance Settings ensure that outbound SMS messages meet carrier and policy expectations by automatically appending opt‑out language (e.g., “Reply STOP to unsubscribe”) and sender identification (e.g., “Thanks, Alex at Main Street Dental”) when those elements are missing. Enabling these controls protects deliverability, reduces filtering risk, and supports a consistent, compliant experience.

Key Benefits of SMS Compliance Settings

Understanding the value makes adoption easy. These benefits map directly to carrier guidelines and practical day‑to‑day messaging needs.

  • Compliance-by-default: Automatically appends sender ID and opt‑out language to the first message when missing.

  • Reduced carrier filtering: Adds the elements carriers expect, lowering the chance of messages being blocked.

  • Brand clarity: Sender identification helps recipients recognize who is texting them, improving trust and reply rates.

  • Automated cadence: Every‑X‑days control re‑inserts sender ID + opt‑out on a schedule (e.g., every 30 days) to maintain ongoing compliance.

  • De‑duplication: Prevents duplicate opt‑out text when you already include it in your message template.

How SMS Compliance Settings Work

Before configuring the settings, it's helpful to understand how they behave.

1. First Outbound Message

The first outbound SMS in a conversation automatically includes:

  • Sender information
  • Opt-out language

This applies even if periodic compliance updates are disabled.

2. Ongoing Conversations

After the initial message, compliance text is not automatically repeated unless you enable Periodic Sender ID & Opt-Out Updates.

When enabled, GHL Customer Care checks whether sender information and opt-out language are already present before adding them again.

3. Smart Detection

GHL Customer Care does not duplicate compliance language if it detects a complete opt-out instruction already exists in your message.

For example:

✅ Reply STOP to unsubscribe.

✅ Text STOP to opt out.

❌ "If you want to stop by tomorrow..."

Only complete opt-out instructions prevent duplicate insertion. Individual words such as stop do not.

Before You Begin

Before configuring SMS Compliance Settings:

  • Make sure you're logged into the correct sub-account.
  • Decide whether you'll customize the default sender information or opt-out message.
  • Determine whether you want periodic compliance reminders for ongoing conversations. 

How To Configure SMS Compliance Settings

Follow these steps to configure opt‑out language, sender identification, and the recurring cadence so your messages stay compliant and deliver reliably.

  1. From the left menu of your, click on the Settings button.

    Step 1 of 8: From the left menu of your, click on the Settings button What this shows Step 1 of 8: From the left menu of your, click on the Settings button. What this shows Shows what to click for step 1 of 8 in the "How To Configure SMS Compliance Settings" section of "Configure SMS Compliance Settings". This screenshot accompanies step 1 of 8 in the "How To Configure SMS Compliance Settings" section of "Configure SMS Compliance Settings". At this point in the walkthrough you from the left menu of your, click on the Settings button. The next step is to click on the Phone System tab. Step 1 of 8Image 1 of 8 What to clickFrom the left menu of your, click on the Settings button.
    Buttons and menus referenced SettingsPhone SystemMessagingONCustomizeEnable periodic opt-out & sender info1 and 60
    Next stepClick on the Phone System tab.
    All 8 steps in this procedure
    1. From the left menu of your, click on the Settings button. this image
    2. Click on the Phone System tab.
    3. Click on Messaging from the top menu-bar.
    4. Toggle Make SMS compliant by adding an opt‑out message to ON.
    5. Click on the Customize button to edit the opt-out text.
    6. Toggle Make SMS compliant by adding sender information to ON. Click on the Customize button to edit the sender information.
    7. Toggle Enable periodic opt-out & sender info to ON. This controls whether the system re-inserts sender info and opt-out language in ongoing conversations on a recurring schedule. In Include sender ID and opt-out message every [1–60] days, enter a value between 1 and 60. On or after the interval, the next outbound message to a contact gets the compliance lines re-inserted if missing.
    8. Click Save.

  2. Click on the Phone System tab.

    Step 2 of 8: Click on the Phone System tab What this shows Step 2 of 8: Click on the Phone System tab. What this shows Shows what to click for step 2 of 8 in the "How To Configure SMS Compliance Settings" section of "Configure SMS Compliance Settings". This screenshot accompanies step 2 of 8 in the "How To Configure SMS Compliance Settings" section of "Configure SMS Compliance Settings". At this point in the walkthrough you click on the Phone System tab. For context, this section explains: Follow these steps to configure opt‑out language, sender identification, and the recurring cadence so your messages stay compliant and deliver reliably. The next step is to click on Messaging from the top menu-bar. Step 2 of 8Image 2 of 8 What to clickClick on the Phone System tab.
    Buttons and menus referenced Phone SystemSettingsMessagingONCustomizeEnable periodic opt-out & sender info1 and 60
    Next stepClick on Messaging from the top menu-bar.
    All 8 steps in this procedure
    1. From the left menu of your, click on the Settings button.
    2. Click on the Phone System tab. this image
    3. Click on Messaging from the top menu-bar.
    4. Toggle Make SMS compliant by adding an opt‑out message to ON.
    5. Click on the Customize button to edit the opt-out text.
    6. Toggle Make SMS compliant by adding sender information to ON. Click on the Customize button to edit the sender information.
    7. Toggle Enable periodic opt-out & sender info to ON. This controls whether the system re-inserts sender info and opt-out language in ongoing conversations on a recurring schedule. In Include sender ID and opt-out message every [1–60] days, enter a value between 1 and 60. On or after the interval, the next outbound message to a contact gets the compliance lines re-inserted if missing.
    8. Click Save.

  3. Click on Messaging from the top menu-bar.

    Step 3 of 8: Click on Messaging from the top menu-bar What this shows Step 3 of 8: Click on Messaging from the top menu-bar. What this shows Shows what to click for step 3 of 8 in the "How To Configure SMS Compliance Settings" section of "Configure SMS Compliance Settings". This screenshot accompanies step 3 of 8 in the "How To Configure SMS Compliance Settings" section of "Configure SMS Compliance Settings". At this point in the walkthrough you click on Messaging from the top menu-bar. The next step is to toggle Make SMS compliant by adding an opt‑out message to ON. Step 3 of 8Image 3 of 8 What to clickClick on Messaging from the top menu-bar.
    Buttons and menus referenced MessagingSettingsPhone SystemONCustomizeEnable periodic opt-out & sender info1 and 60
    Next stepToggle Make SMS compliant by adding an opt‑out message to ON.
    All 8 steps in this procedure
    1. From the left menu of your, click on the Settings button.
    2. Click on the Phone System tab.
    3. Click on Messaging from the top menu-bar. this image
    4. Toggle Make SMS compliant by adding an opt‑out message to ON.
    5. Click on the Customize button to edit the opt-out text.
    6. Toggle Make SMS compliant by adding sender information to ON. Click on the Customize button to edit the sender information.
    7. Toggle Enable periodic opt-out & sender info to ON. This controls whether the system re-inserts sender info and opt-out language in ongoing conversations on a recurring schedule. In Include sender ID and opt-out message every [1–60] days, enter a value between 1 and 60. On or after the interval, the next outbound message to a contact gets the compliance lines re-inserted if missing.
    8. Click Save.

  4. Toggle Make SMS compliant by adding an opt‑out message to ON.

    Step 4 of 8: Toggle Make SMS compliant by adding an opt‑out message to ON What this shows Step 4 of 8: Toggle Make SMS compliant by adding an opt‑out message to ON. What this shows Shows what to choose for step 4 of 8 in the "How To Configure SMS Compliance Settings" section of "Configure SMS Compliance Settings". This screenshot accompanies step 4 of 8 in the "How To Configure SMS Compliance Settings" section of "Configure SMS Compliance Settings". At this point in the walkthrough you toggle Make SMS compliant by adding an opt‑out message to ON. The next step is to click on the Customize button to edit the opt-out text. Step 4 of 8Image 4 of 8 What to chooseToggle Make SMS compliant by adding an opt‑out message to ON.
    Buttons and menus referenced ONSettingsPhone SystemMessagingCustomizeEnable periodic opt-out & sender info1 and 60
    Next stepClick on the Customize button to edit the opt-out text.
    All 8 steps in this procedure
    1. From the left menu of your, click on the Settings button.
    2. Click on the Phone System tab.
    3. Click on Messaging from the top menu-bar.
    4. Toggle Make SMS compliant by adding an opt‑out message to ON. this image
    5. Click on the Customize button to edit the opt-out text.
    6. Toggle Make SMS compliant by adding sender information to ON. Click on the Customize button to edit the sender information.
    7. Toggle Enable periodic opt-out & sender info to ON. This controls whether the system re-inserts sender info and opt-out language in ongoing conversations on a recurring schedule. In Include sender ID and opt-out message every [1–60] days, enter a value between 1 and 60. On or after the interval, the next outbound message to a contact gets the compliance lines re-inserted if missing.
    8. Click Save.

  5. Click on the Customize button to edit the opt-out text.

    Step 5 of 8: Click on the Customize button to edit the opt-out text What this shows Step 5 of 8: Click on the Customize button to edit the opt-out text. What this shows Shows what to click for step 5 of 8 in the "How To Configure SMS Compliance Settings" section of "Configure SMS Compliance Settings". This animation accompanies step 5 of 8 in the "How To Configure SMS Compliance Settings" section of "Configure SMS Compliance Settings". At this point in the walkthrough you click on the Customize button to edit the opt-out text. The next step is to toggle Make SMS compliant by adding sender information to ON. Click on the Customize button to edit the sender information. Step 5 of 8Image 5 of 8 What to clickClick on the Customize button to edit the opt-out text.
    Buttons and menus referenced CustomizeSettingsPhone SystemMessagingONEnable periodic opt-out & sender info1 and 60
    Next stepToggle Make SMS compliant by adding sender information to ON. Click on the Customize button to edit the sender information.
    All 8 steps in this procedure
    1. From the left menu of your, click on the Settings button.
    2. Click on the Phone System tab.
    3. Click on Messaging from the top menu-bar.
    4. Toggle Make SMS compliant by adding an opt‑out message to ON.
    5. Click on the Customize button to edit the opt-out text. this image
    6. Toggle Make SMS compliant by adding sender information to ON. Click on the Customize button to edit the sender information.
    7. Toggle Enable periodic opt-out & sender info to ON. This controls whether the system re-inserts sender info and opt-out language in ongoing conversations on a recurring schedule. In Include sender ID and opt-out message every [1–60] days, enter a value between 1 and 60. On or after the interval, the next outbound message to a contact gets the compliance lines re-inserted if missing.
    8. Click Save.

  6. Toggle Make SMS compliant by adding sender information to ON. Click on the Customize button to edit the sender information.

    Step 6 of 8: Toggle Make SMS compliant by adding sender information to ON. Click on… What this shows Step 6 of 8: Toggle Make SMS compliant by adding sender information to ON. What this shows Shows what to choose for step 6 of 8 in the "How To Configure SMS Compliance Settings" section of "Configure SMS Compliance Settings". This screenshot accompanies step 6 of 8 in the "How To Configure SMS Compliance Settings" section of "Configure SMS Compliance Settings". At this point in the walkthrough you toggle Make SMS compliant by adding sender information to ON. Click on the Customize button to edit the sender information. The next step is to toggle Enable periodic opt-out & sender info to ON. This controls whether the system re-inserts sender info and opt-out language in ongoing conversations on a recurring schedule. In Include sender ID and opt-out message every [1–60] days, enter a value between 1 and 60. On or after the interval, the next outbound message to a contact gets the compliance lines re-inserted if missing. Step 6 of 8Image 6 of 8 What to chooseToggle Make SMS compliant by adding sender information to ON. Click on the Customize button to edit the sender information.
    Buttons and menus referenced ONCustomizeSettingsPhone SystemMessagingEnable periodic opt-out & sender info1 and 60
    Next stepToggle Enable periodic opt-out & sender info to ON. This controls whether the system re-inserts sender info and opt-out language in ongoing conversations on a recurring schedule. In Include sender ID and opt-out message every [1–60] days, enter a value between 1 and 60. On or after the interval, the next outbound message to a contact gets the compliance lines re-inserted if missing.
    All 8 steps in this procedure
    1. From the left menu of your, click on the Settings button.
    2. Click on the Phone System tab.
    3. Click on Messaging from the top menu-bar.
    4. Toggle Make SMS compliant by adding an opt‑out message to ON.
    5. Click on the Customize button to edit the opt-out text.
    6. Toggle Make SMS compliant by adding sender information to ON. Click on the Customize button to edit the sender information. this image
    7. Toggle Enable periodic opt-out & sender info to ON. This controls whether the system re-inserts sender info and opt-out language in ongoing conversations on a recurring schedule. In Include sender ID and opt-out message every [1–60] days, enter a value between 1 and 60. On or after the interval, the next outbound message to a contact gets the compliance lines re-inserted if missing.
    8. Click Save.
  7. Toggle Enable periodic opt-out & sender info to ON. This controls whether the system re-inserts sender info and opt-out language in ongoing conversations on a recurring schedule.
    In Include sender ID and opt-out message every [1–60] days, enter a value between 1 and 60. On or after the interval, the next outbound message to a contact gets the compliance lines re-inserted if missing.
    Step 7 of 8: Toggle Enable periodic opt-out & sender info to ON. This controls… What this shows Step 7 of 8: Toggle Enable periodic opt-out & sender info to ON. What this shows Shows what to fill in for step 7 of 8 in the "How To Configure SMS Compliance Settings" section of "Configure SMS Compliance Settings". This screenshot accompanies step 7 of 8 in the "How To Configure SMS Compliance Settings" section of "Configure SMS Compliance Settings". At this point in the walkthrough you toggle Enable periodic opt-out & sender info to ON. This controls whether the system re-inserts sender info and opt-out language in ongoing conversations on a recurring schedule. In Include sender ID and opt-out message every [1–60] days, enter a value between 1 and 60. On or after the interval, the next outbound message to a contact gets the compliance lines re-inserted if missing. The next step is to click Save. Step 7 of 8Image 7 of 8 What to fill inToggle Enable periodic opt-out & sender info to ON. This controls whether the system re-inserts sender info and opt-out language in ongoing conversations on a recurring schedule. In Include sender ID and opt-out message every [1–60] days, enter a value between 1 and 60. On or after the interval, the next outbound message to a contact gets the compliance lines re-inserted if missing.
    Buttons and menus referenced Enable periodic opt-out & sender info1 and 60SettingsPhone SystemMessagingONCustomize
    Next stepClick Save.
    All 8 steps in this procedure
    1. From the left menu of your, click on the Settings button.
    2. Click on the Phone System tab.
    3. Click on Messaging from the top menu-bar.
    4. Toggle Make SMS compliant by adding an opt‑out message to ON.
    5. Click on the Customize button to edit the opt-out text.
    6. Toggle Make SMS compliant by adding sender information to ON. Click on the Customize button to edit the sender information.
    7. Toggle Enable periodic opt-out & sender info to ON. This controls whether the system re-inserts sender info and opt-out language in ongoing conversations on a recurring schedule. In Include sender ID and opt-out message every [1–60] days, enter a value between 1 and 60. On or after the interval, the next outbound message to a contact gets the compliance lines re-inserted if missing. this image
    8. Click Save.
  8. Click Save.

    Step 8 of 8: Click Save What this shows Step 8 of 8: Click Save. What this shows Shows how to confirm for step 8 of 8 in the "How To Configure SMS Compliance Settings" section of "Configure SMS Compliance Settings". This screenshot accompanies step 8 of 8 in the "How To Configure SMS Compliance Settings" section of "Configure SMS Compliance Settings". At this point in the walkthrough you click Save. For context, this section explains: Follow these steps to configure opt‑out language, sender identification, and the recurring cadence so your messages stay compliant and deliver reliably. Step 8 of 8Image 8 of 8 How to confirmClick Save.
    Buttons and menus referenced SettingsPhone SystemMessagingONCustomizeEnable periodic opt-out & sender info1 and 60
    All 8 steps in this procedure
    1. From the left menu of your, click on the Settings button.
    2. Click on the Phone System tab.
    3. Click on Messaging from the top menu-bar.
    4. Toggle Make SMS compliant by adding an opt‑out message to ON.
    5. Click on the Customize button to edit the opt-out text.
    6. Toggle Make SMS compliant by adding sender information to ON. Click on the Customize button to edit the sender information.
    7. Toggle Enable periodic opt-out & sender info to ON. This controls whether the system re-inserts sender info and opt-out language in ongoing conversations on a recurring schedule. In Include sender ID and opt-out message every [1–60] days, enter a value between 1 and 60. On or after the interval, the next outbound message to a contact gets the compliance lines re-inserted if missing.
    8. Click Save. this image

When Settings Cannot Be Disabled

Depending on your account type, some compliance settings may be required and cannot be turned off.

These include:

  • Agencies in Trial Mode
  • Sub-accounts created within the last 15 days
  • Account Users and Admins without permission to change these settings

These restrictions help maintain consistent messaging compliance across accounts.

Periodic Sender ID & Opt-Out Updates

If enabled, GHL Customer Care automatically re-adds sender information and opt-out language to ongoing conversations.

Choose a value between 1 and 60 days.

On or after the selected interval, the next outbound message will include the compliance information again only if it isn't already present.

Example

If the interval is set to 30 days:

  • First SMS sent on June 1 → compliance information is included.
  • Messages sent throughout June → no additional compliance text is added.
  • The next outbound message sent on or after July 1 may include sender information and opt-out language again if they're missing. 

Tips, Guidelines & Rules

  • The first message in any SMS conversation (including Missed Call Text Back and review requests) will always include both of the following. Example: “Reply STOP to unsubscribe.”
  • The Opt Out message will only be added if it is not already included in the message.
  • Agencies in Trial Mode cannot disable these checkboxes.
  • Locations/sub-accounts created within the last 15 days cannot disable these checkboxes.
  • Account Users and Admins cannot disable these checkboxes.

  • Strong, simple wording improves deliverability and avoids content that may be flagged by carriers.*

  • Sender ID examples: “Thanks, Jamie at Oak & Co.” or “—Team Acme Fitness.”

  • Avoid spammy formatting, excessive emojis, URL shorteners, and vague brand references.

1. Defaults & Behavior


  • New sub-accounts: Enabled by default.

  • Existing sub-accounts: Disabled by default.

  • First outbound message: Sender info and opt-out language are always included on the first outbound message in a conversation, even if periodic insertion is disabled.

2. Smart detection (opt-out suppression)

  • The system suppresses re-insertion only when it detects a full opt-out phrase in your message (for example, an unsubscribe instruction), not when it sees a single keyword in normal context.

  • Single words like “stop” inside regular sentences do not prevent sender info/opt-out insertion.
    Examples of phrases that should suppress insertion (if already present):

  • “Reply STOP to unsubscribe.”

  • “Text STOP to opt out.”

  • “Reply STOP to end.”
    Non-suppression example: “If this time doesn’t work, stop by tomorrow.”

Frequently Asked Questions

Q: Can I disable sender ID or opt‑out language?
If you’re in trial mode, managing a location less than 15 days old, or have restricted user permissions, you may not be able to disable these options. GHL Customer Care recommends keeping them enabled to maintain compliance.


Q: What happens if my message already has opt‑out language?
A: GHL Customer Care won’t add duplicate opt‑out text; it only appends the required line if it’s missing.


Q: How do I customize the opt‑out or sender text?
A: Edit the text fields next to each control (or click Customize, if shown) in the SMS Compliance tab. Use clear, concise wording (e.g., “Reply STOP to unsubscribe.”).


Q: What words are carrier compliant for out-out message?

STOP, STOPALL, CANCEL, UNSUBSCRIBE, END, or QUIT.

Frequently asked questions

What is SMS Compliance Settings?
SMS Compliance Settings ensure that outbound SMS messages meet carrier and policy expectations by automatically appending opt‑out language (e.g., “Reply STOP to unsubscribe”) and sender identification (e.g., “Thanks, Alex at Main Street Dental”) when those elements are missing. Enabling these controls protects deliverability, reduces filtering risk, and supports a consistent, compliant experience.

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