# Publish Your iOS White-Label App in App Store Connect

> Overview This guide will help you set up and customize your iOS white-label mobile app inside Apple App Store Connect . Follow the steps carefully to…

- Source: https://docs.ghlcustomercare.com/docs/mobile-and-desktop-app/whitelabel-mobile-app/publish-your-ios-white-label-app-in-app-store-connect
- Section: Mobile & Desktop App / Whitelabel Mobile App
- Reading time: 2 min
- Modified on Tue, 24 Mar at 6:22 AM

---
## **Overview**

This guide will help you set up and customize your iOS white-label mobile app inside **Apple App Store Connect**. Follow the steps carefully to ensure smooth submission and publishing.

---

##  **Prerequisites**

-   An **active Apple Developer Account**
-   Your **App Store Connect login credentials**
-   Prepared assets:
    -   App Name & Subtitle
    -   App Icon (1024x1024 PNG, no transparency)
    -   Screenshots for iPhone & iPad
    -   Privacy Policy & Support URLs
    -   Marketing Description & Keywords

---

## **Step by step: Create the app in App Store Connect**

## **Video tutorial**: [https://app.arcade.software/flows/gaZgnDZCdU3G2BF9xpk1/view](https://app.arcade.software/flows/gaZgnDZCdU3G2BF9xpk1/view)  
**Step 1: Log in to App Store Connect**

1.  Go to [App Store Connect](https://appstoreconnect.apple.com/).
2.  Sign in with your Apple Developer credentials.
3.  From the **Apps** dashboard, click the ➕ icon to create a new app, or select your existing white-label app to update.

---

## **Step 2: Enter App Information**

-   **App Name** – Enter your brand’s app name.
-   **Subtitle** – A short tagline (max 30 characters).
-   **Primary Language** – Usually English (U.S.) unless your app targets another language.
-   **Bundle ID** – Select the correct bundle ID (must match what was created in Xcode/Certificates).
-   **Category** – Choose your app category (e.g., Productivity, Business).
-   **SKU** – Unique identifier (can be your brand or project code).

---

## **Step 3: Add Branding Assets**

1.  Upload your **App Icon** (1024x1024, PNG, no rounded corners).
2.  Upload **Screenshots**for different iPhone/iPad screen sizes:
    -   6.9", 6.5", 5.5" displays (minimum 3 screenshots per size).
    -   Ensure screenshots represent the app’s user experience.

---

## **Step 4: Add App Metadata**

-   **Description** – A detailed explanation of your app’s purpose and features.
-   **Keywords** – Add relevant keywords for discoverability.
-   **Promotional Text** – Optional, appears at the top of your App Store page.
-   **Support URL** – A valid link for customer support.
-   **Marketing URL** – (Optional) Link to your app’s website/landing page.
-   **Copyright Holder** – Your company or brand name.

---

##  **Step 5: Configure App Privacy**

1.  Provide your **Privacy Policy URL**.
2.  Declare what **data is collected and linked to users** (e.g., location, identifiers, diagnostics).
3.  Review “Data Linked to You” and “Data Not Linked to You” sections.

---

## **Step 6: Pricing & Availability**

-   Choose your **Price Schedule** (Free or Paid).
-   Set your **Base Country or Region** (e.g., United States).
-   Select availability across **175 countries/regions**.

---

## **Step 7: App Review Information**

-   If your app requires login, provide **test account credentials** (demo username & password).
-   Add **contact details** (name, phone, email).
-   If special permissions (like VoIP, background audio) are required, explain them in the **Notes** section.

---

## **Step 8: Submit for Review**

1.  Verify all required fields are filled.
2.  Ensure no errors (like missing app icon, incorrect description, or unsupported characters like emojis).
3.  Click **Submit for Review**.
4.  Apple will review and approve before your app goes live.

---

## **⚠️ Common Issues to Avoid**

-   ❌ Missing App Store icon or incorrect size
-   ❌ Emojis or unsupported characters in description
-   ❌ Phone number without country code
-   ❌ Incorrect locale (should be `en-US` for U.S.)
-   ❌ Not enabling required APIs in case of Google Play builds

---

---

Documentation for GHL Customer Care. Support: support@ghlcustomercare.com