# How to create a LinkedIn lead form in Ad Manager > LinkedIn Lead Forms allow you to capture user details directly within LinkedIn ads, without requiring them to leave the platform. Ad Manager makes it… - Source: https://docs.ghlcustomercare.com/docs/marketing/linkedin-ads/how-to-create-a-linkedin-lead-form-in-ad-manager - Section: Marketing / LinkedIn Ads - Reading time: 3 min - Images: 9, each explained below --- LinkedIn Lead Forms allow you to capture user details directly within LinkedIn ads, without requiring them to leave the platform. Ad Manager makes it simple to create, preview and map these forms to your CRM. This guide explains each step of the **Lead Form creation process**. --- ## **TABLE OF CONTENTS** - [Step 1: Open the Lead Form Builder](#step-1-open-the-lead-form-builder) - [Step 2: Add Basic Details](#step-2-add-basic-details) - [Step 3: Greeting Section](#step-3-greeting-section) - [Step 4: Language](#step-4-language) - [Step 5: Questions](#step-5-questions) - [Step 6: Form Fields Mapping](#step-6-form-fields-mapping) - [Step 7: Data Privacy](#step-7-data-privacy) - [Step 8: Confirmation Page](#step-8-confirmation-page) - [Step 9: Preview & Save](#step-9-preview-and-save) - [Best Practices](#best-practices) --- ## **Step 1: Open the Lead Form Builder** 1. When creating a LinkedIn campaign in Ad Manager, select **Lead Generation** as your objective. 2. At the **Ad Level**, you’ll see the option to **Select a Lead Form**. 3. Click **Create New** to open the Lead Form Builder. ![Step 1: Open the Lead Form Builder (image 1 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054815265/original/he8z4TURH1_nq6ad9ij_0427DYYra09c0A.png) **Step 1: Open the Lead Form Builder (image 1 of 9)** This screenshot appears in the "Step 1: Open the Lead Form Builder" section of "How to create a LinkedIn lead form in Ad Manager". The text alongside this image reads: When creating a LinkedIn campaign in Ad Manager, select Lead Generation as your objective. At the Ad Level, you’ll see the option to Select a Lead Form. Click Create New to open the Lead Form Builder. - What to choose: When creating a LinkedIn campaign in Ad Manager, select Lead Generation as your objective. At the Ad Level, you’ll see the option to Select a Lead Form. Click Create New to open the Lead Form Builder. - Controls: Lead Generation, Ad Level, Select a Lead Form, Create New Full procedure: 1. When creating a LinkedIn campaign in Ad Manager, select Lead Generation as your objective. 2. At the Ad Level, you’ll see the option to Select a Lead Form. 3. Click Create New to open the Lead Form Builder. ![Step 1: Open the Lead Form Builder (image 2 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054815171/original/DViXwxCFL7KZgN8S50N1_V5afJgE8kZAAQ.png) **Step 1: Open the Lead Form Builder (image 2 of 9)** This screenshot appears in the "Step 1: Open the Lead Form Builder" section of "How to create a LinkedIn lead form in Ad Manager". The text alongside this image reads: When creating a LinkedIn campaign in Ad Manager, select Lead Generation as your objective. At the Ad Level, you’ll see the option to Select a Lead Form. Click Create New to open the Lead Form Builder. Immediately after, the guide continues: This section controls the form’s first impression. - What to choose: When creating a LinkedIn campaign in Ad Manager, select Lead Generation as your objective. At the Ad Level, you’ll see the option to Select a Lead Form. Click Create New to open the Lead Form Builder. - Controls: Lead Generation, Ad Level, Select a Lead Form, Create New - Next: This section controls the form’s first impression. Full procedure: 1. When creating a LinkedIn campaign in Ad Manager, select Lead Generation as your objective. 2. At the Ad Level, you’ll see the option to Select a Lead Form. 3. Click Create New to open the Lead Form Builder. --- ## **Step 2: Add Basic Details** - **Form Name** (required) - Auto-generated with a timestamp (e.g., _LinkedIn Form 29 Sep 25, 05:02 PM_). - You can edit to something more descriptive (e.g., _Q4 Webinar Signups_). - Max length: 256 characters. ![Step 2: Add Basic Details (image 3 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054815156/original/FKIhzt_k3nQUlYJbTHGq2gzSK6EXaqeoWQ.png) **Step 2: Add Basic Details (image 3 of 9)** This screenshot appears in the "Step 2: Add Basic Details" section of "How to create a LinkedIn lead form in Ad Manager". The text alongside this image reads: When creating a LinkedIn campaign in Ad Manager, select Lead Generation as your objective. At the Ad Level, you’ll see the option to Select a Lead Form. Click Create New to open the Lead Form Builder. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: This section controls the form’s first impression. - What to choose: When creating a LinkedIn campaign in Ad Manager, select Lead Generation as your objective. At the Ad Level, you’ll see the option to Select a Lead Form. Click Create New to open the Lead Form Builder. - Fields: Form Name (required) - Controls: Form Name - Next: This section controls the form’s first impression. --- ## **Step 3: Greeting Section** This section controls the form’s first impression. - **Headline** (required) - Up to 60 characters. - Appears prominently at the top of the form. - Example: “Hi there, good to see you here!” - **Details** (optional) - Up to 160 characters. - A short introductory paragraph to explain your offer. - Example: “Sign up to download our free eBook and receive weekly insights.” ![Step 3: Greeting Section (image 4 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054815537/original/otrWe6GeCYr4xAg7mtljvtOPLBfowIOWNw.png) **Step 3: Greeting Section (image 4 of 9)** This screenshot appears in the "Step 3: Greeting Section" section of "How to create a LinkedIn lead form in Ad Manager". The text alongside this image reads: Headline (required) Details (optional). This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Choose the form’s display language. This ensures localized experience for your audience. - What this covers: Headline (required) Details (optional) - Fields: Headline (required), Example: “Hi there, good to see you here!”, Details (optional) - Controls: Headline, Details - Next: Choose the form’s display language. This ensures localized experience for your audience. Full procedure: 1. Headline (required) 2. Details (optional) --- ## **Step 4: Language** - Choose the form’s display language. - This ensures localized experience for your audience. ![Step 4: Language (image 5 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054815604/original/wwIVq8GdkC0fKzzUCkMQxJlPf8ipW3iIFw.png) **Step 4: Language (image 5 of 9)** This screenshot appears in the "Step 4: Language" section of "How to create a LinkedIn lead form in Ad Manager". The text alongside this image reads: Choose the form’s display language. This ensures localized experience for your audience. Immediately after, the guide continues: This defines what information you’ll collect. - What to choose: Choose the form’s display language. This ensures localized experience for your audience. - Next: This defines what information you’ll collect. Full procedure: 1. Choose the form’s display language. 2. This ensures localized experience for your audience. --- ## **Step 5: Questions** This defines what information you’ll collect. - **Prefilled Fields** (up to 12) - Standard LinkedIn profile fields: First Name, Last Name, Email, Job Title, Company Name, etc. - Auto-filled by LinkedIn for faster user completion. - **Custom Questions** (up to 3) - Choose **Short Answer** or **Multiple Choice**. - Example: “What’s your budget range?” with MCQ options. - **Hidden Fields** (up to 20) - Not visible to users, but sent with submission. - Useful for tracking (e.g., campaign ID, UTM tags). ![Step 5: Questions (image 6 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054815854/original/mR_KXR1VA3Pzh7ZinOI1klclaQ-ptKu8Mg.png) **Step 5: Questions (image 6 of 9)** This screenshot appears in the "Step 5: Questions" section of "How to create a LinkedIn lead form in Ad Manager". The text alongside this image reads: Prefilled Fields (up to 12) Custom Questions (up to 3) Hidden Fields (up to 20). This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Map each LinkedIn field (pre-filled, custom, hidden) to your GHL Customer Care CRM contact fields. Ensures seamless syncing of captured leads into workflows, automations or pipelines. - What this covers: Prefilled Fields (up to 12) Custom Questions (up to 3) Hidden Fields (up to 20) - Fields: Prefilled Fields (up to 12), Custom Questions (up to 3), Hidden Fields (up to 20) - Controls: Prefilled Fields, Custom Questions, Short Answer, Multiple Choice, Hidden Fields - Next: Map each LinkedIn field (pre-filled, custom, hidden) to your GHL Customer Care CRM contact fields. Ensures seamless syncing of captured leads into workflows, automations or pipelines. Full procedure: 1. Prefilled Fields (up to 12) 2. Custom Questions (up to 3) 3. Hidden Fields (up to 20) --- ## **Step 6: Form Fields Mapping** - Map each LinkedIn field (pre-filled, custom, hidden) to your GHL Customer Care CRM contact fields. - Ensures seamless syncing of captured leads into workflows, automations or pipelines. ![Step 6: Form Fields Mapping (image 7 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054816002/original/mn3lS-kCNc5y1rDzmJiTR5Hxdy8wRF8iEw.png) **Step 6: Form Fields Mapping (image 7 of 9)** This screenshot appears in the "Step 6: Form Fields Mapping" section of "How to create a LinkedIn lead form in Ad Manager". The text alongside this image reads: Map each LinkedIn field (pre-filled, custom, hidden) to your GHL Customer Care CRM contact fields. Ensures seamless syncing of captured leads into workflows, automations or pipelines. Immediately after, the guide continues: Privacy Policy URL (required) Privacy Text (optional) Consent Checkboxes (up to 5). - What this covers: Map each LinkedIn field (pre-filled, custom, hidden) to your GHL Customer Care CRM contact fields. Ensures seamless syncing of captured leads into workflows, automations or pipelines. - Next: Privacy Policy URL (required) Privacy Text (optional) Consent Checkboxes (up to 5) Full procedure: 1. Map each LinkedIn field (pre-filled, custom, hidden) to your GHL Customer Care CRM contact fields. 2. Ensures seamless syncing of captured leads into workflows, automations or pipelines. --- ## **Step 7: Data Privacy** - **Privacy Policy URL** (required) - Must link to your company’s privacy page. - Appears as a clickable label in the form. - **Privacy Text** (optional) - Additional disclaimer text. - **Consent Checkboxes** (up to 5) - For compliance with GDPR/CCPA or marketing opt-ins. - Example: “I agree to receive marketing emails.” ![Step 7: Data Privacy (image 8 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054816089/original/wgxgClY-zRbQP4v7WB3lQyc8jADWqqqyYQ.png) **Step 7: Data Privacy (image 8 of 9)** This screenshot appears in the "Step 7: Data Privacy" section of "How to create a LinkedIn lead form in Ad Manager". The text alongside this image reads: Privacy Policy URL (required) Privacy Text (optional) Consent Checkboxes (up to 5). This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: After a user submits the form, they see a thank-you screen. - What this covers: Privacy Policy URL (required) Privacy Text (optional) Consent Checkboxes (up to 5) - Fields: Privacy Policy URL (required), Privacy Text (optional), Consent Checkboxes (up to 5), Example: “I agree to receive marketing emails.” - Controls: Privacy Policy URL, Privacy Text, Consent Checkboxes - Next: After a user submits the form, they see a thank-you screen. Full procedure: 1. Privacy Policy URL (required) 2. Privacy Text (optional) 3. Consent Checkboxes (up to 5) --- ## **Step 8: Confirmation Page** After a user submits the form, they see a **thank-you screen**. - **Headline** - Short message (max 60 characters). - Example: “Thanks for signing up!” - **Description** : Longer confirmation note (max 300 characters). - Example: “We’ve received your request. Check your inbox for next steps.” - **CTA Options** - **Visit Website** - Direct users to your site. - **Download File** - Share a resource immediately. - **Call Business** - Provide a click-to-call option. - Each CTA requires link input and button text. ![Step 8: Confirmation Page (image 9 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054816345/original/FYrcIMU7ivo_pZB3ocYT02ub3T8cqJ2nag.png) **Step 8: Confirmation Page (image 9 of 9)** This screenshot appears in the "Step 8: Confirmation Page" section of "How to create a LinkedIn lead form in Ad Manager". The text alongside this image reads: Headline - Short message (max 60 characters). Description: Longer confirmation note (max 300 characters). CTA Options. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: A live preview panel on the right shows how your form will look on LinkedIn (desktop and mobile). Check that: Click Create Form to save. - What this covers: Headline - Short message (max 60 characters). Description: Longer confirmation note (max 300 characters). CTA Options - Fields: Example: “Thanks for signing up!”, CTA Options - Controls: thank-you screen, Headline, Description, CTA Options, Visit Website, Download File, Call Business - Next: A live preview panel on the right shows how your form will look on LinkedIn (desktop and mobile). Check that: Click Create Form to save. Full procedure: 1. Headline - Short message (max 60 characters). 2. Description: Longer confirmation note (max 300 characters). 3. CTA Options --- ## **Step 9: Preview & Save** - A **live preview panel** on the right shows how your form will look on LinkedIn (desktop and mobile). - Check that: - Headline & intro text look concise. - Fields are clear and mapped correctly. - Privacy details are included. - Click **Create Form** to save. --- ## **Best Practices** - Keep **forms short,** fewer fields improve completion rates. - Always include a **compelling headline + description** that communicates value. - Add at least one **consent checkbox** for compliance and transparency. - Use **hidden fields** for advanced tracking (e.g., source = LinkedIn). - Test your form by previewing before launch. --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com