# Ad Manager - Create a Google Search Ad Campaign

> Build, configure & publish Google Ads with Ad Manager in GHL Customer Care. Use ad groups, custom targeting & A/B testing to streamline and scale ad campaigns easily.

- Source: https://docs.ghlcustomercare.com/docs/marketing/google-ads/ad-manager-create-a-google-search-ad-campaign
- Section: Marketing / Google Ads
- Reading time: 8 min
- Images: 16, each explained below

---
GHL Customer Care Ad Manager allows you to run the ad campaigns on Google. Your Google Ads campaign is entirely in your control: design your ad content, choose your daily budget and set a specific target audience with geography and languages. 

---

## **TABLE OF CONTENTS**

-   [Overview](#what-is-creating-a-google-search-ad-campaign-in-ghl-customer-care-ad-manager)
-   [Prerequisites for Ad Manager](#prerequisites-for-ad-manager)
-   [Step 1 | Create Campaign](#step-1-create-campaign)
-   [Step 2 | Ad Campaign Configuration](#step-2-ad-campaign-configuration)
    -   [A. Campaign Level Setup](#a-campaign-level-setup)
    -   [B: Ad Group Level Setup](#b-ad-group-level-setup)
    -   [C: Ad Level Setup](#c-ad-level-setup)
-   [Step 3 | Review and Publish](#step-3-review-and-publish)
-   [Important note:](#important-note)

---

# **What is Creating a Google Search Ad Campaign in GHL Customer Care Ad Manager?**

This guide walks you through creating a **Google Search Ad campaign** in GHL Customer Care with **Multiple Ad Group** functionality. It outlines how to:

-   Structure your campaigns using up to 10 ad groups.
    
-   Add up to 3 ads per ad group for A/B testing.
    
-   Configure campaign-level, ad group-level, and ad-level settings independently.
    
-   Monitor performance across all levels.

This makes campaign creation more modular, testable, and scalable, bringing you closer to a native Google Ads experience within GHL Customer Care.

---

## **Prerequisites for Ad Manager**

**Few Prerequisite for Ad Manager are as follows -**   
1\. Selection of a pricing model from Agency view > Reselling is the first step in the Ad Manager journey. It is best to set the reselling offer of Ad Manager to sub-accounts before proceeding further.  
2\. Toggling ON/OFF Ad Manager for a sub-account will ensure the visibility of Ad Manager tab under sub-account > marketing.  
  
3\. Ad Manager can be enabled for the sub-account by the agency and for every user, it can be enabled from staff > permissions of Ad Manager.  
4\. In Ad Manager, the first step is to connect your Google account and associated Ad account, by logging into your Google account via LeadConnector App. Ad Manager allows connecting one google ad account.   

![Prerequisites for Ad Manager (image 1 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155041348541/original/4RHAfDniOZcrCt-wxU4EO7F_Wx1S8fwUfA.png)

**Prerequisites for Ad Manager (image 1 of 16)**

This screenshot appears in the "Prerequisites for Ad Manager" section of "Ad Manager - Create a Google Search Ad Campaign". The text alongside this image reads: This makes campaign creation more modular, testable, and scalable, bringing you closer to a native Google Ads experience within GHL Customer Care. Immediately after, the guide continues: On the Ad Manager home screen, click on the 'Create Campaign' button and from the following screen select the platform to publish your ad campaign, i.e. Google.
- What this covers: This makes campaign creation more modular, testable, and scalable, bringing you closer to a native Google Ads experience within GHL Customer Care.
- Next: On the Ad Manager home screen, click on the 'Create Campaign' button and from the following screen select the platform to publish your ad campaign, i.e. Google.

---

## **Step 1 | Create Campaign**

On the Ad Manager home screen, click on the **'Create Campaign'** button and from the following screen select the platform to publish your ad campaign, i.e. Google.

![Step 1 | Create Campaign (image 2 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155041421602/original/ijP66lW38kCV_9Q64YyU4KhKmVBYOVM-xQ.png)

**Step 1 | Create Campaign (image 2 of 16)**

This screenshot appears in the "Step 1 | Create Campaign" section of "Ad Manager - Create a Google Search Ad Campaign". The text alongside this image reads: On the Ad Manager home screen, click on the 'Create Campaign' button and from the following screen select the platform to publish your ad campaign, i.e. Google. Immediately after, the guide continues: On click of ' Next ' you can select to either start from scratch or use the Ad Manager templates to create a Google ad campaign.
- What to choose: On the Ad Manager home screen, click on the 'Create Campaign' button and from the following screen select the platform to publish your ad campaign, i.e. Google.
- Controls: 'Create Campaign', Next
- Next: On click of ' Next ' you can select to either start from scratch or use the Ad Manager templates to create a Google ad campaign.

On click of '**Next**' you can select to either start from scratch or use the Ad Manager templates to create a Google ad campaign.

![Step 1 | Create Campaign (image 3 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155045732573/original/g7SMcZDTLLgQW0mMFqcnATHZnpxXwuGqQQ.png)

**Step 1 | Create Campaign (image 3 of 16)**

This screenshot appears in the "Step 1 | Create Campaign" section of "Ad Manager - Create a Google Search Ad Campaign". The text alongside this image reads: On click of ' Next ' you can select to either start from scratch or use the Ad Manager templates to create a Google ad campaign. Immediately after, the guide continues: Click ' Next ' to start defining your ad campaign.
- What to choose: On click of ' Next ' you can select to either start from scratch or use the Ad Manager templates to create a Google ad campaign.
- Controls: 'Create Campaign', Next
- Next: Click ' Next ' to start defining your ad campaign.

Click '**Next**' to start defining your ad campaign.

## **Step 2 | Ad Campaign Configuration**

![Step 2 | Ad Campaign Configuration (image 4 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155046884397/original/ktr8sBxl3PN5-yUIsDfsXDaJ7LKqRXnzwg.png)

**Step 2 | Ad Campaign Configuration (image 4 of 16)**

This screenshot appears in the "Step 2 | Ad Campaign Configuration" section of "Ad Manager - Create a Google Search Ad Campaign". The text alongside this image reads: Click ' Next ' to start defining your ad campaign. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Ad content creation is now part of a three-level structure.
- What to click: Click ' Next ' to start defining your ad campaign.
- Fields: Campaign Level, Ad Group Level, Ad Level
- Controls: three-level structure, Campaign Level, Ad Group Level, Ad Level
- Next: Ad content creation is now part of a three-level structure:

Full procedure:

1. Campaign Level
2. Ad Group Level
3. Ad Level

![Step 2 | Ad Campaign Configuration (image 5 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155046884401/original/f0HNyTuvj3dH4G-JpzpInrNcGibzo9ZHdA.png)

**Step 2 | Ad Campaign Configuration (image 5 of 16)**

This screenshot appears in the "Step 2 | Ad Campaign Configuration" section of "Ad Manager - Create a Google Search Ad Campaign". The text alongside this image reads: Click ' Next ' to start defining your ad campaign. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Ad content creation is now part of a three-level structure.
- What to click: Click ' Next ' to start defining your ad campaign.
- Fields: Campaign Level, Ad Group Level, Ad Level
- Controls: three-level structure, Campaign Level, Ad Group Level, Ad Level
- Next: Ad content creation is now part of a three-level structure:

Full procedure:

1. Campaign Level
2. Ad Group Level
3. Ad Level

Ad content creation is now part of a **three-level structure**:

-   **Campaign Level**
    
-   **Ad Group Level** 
    
-   **Ad Level**
    

Each level has its own configuration process:

### **A.** **Campaign Level Setup**

1.  Define the **campaign name**.
    
2.  Choose the **bid strategy** (e.g., Maximise Clicks).  
      
    **Bid Strategy - Maximise Clicks**  
      
    Maximum CPC bid limit is an advanced option for people who want more control over their **Maximise Clicks bid strategy**. A bid limit lets you control the maximum amount you'll pay for each click.  
    Optional toggle to **set a max cost-per-click (CPC)** limit to control spend.  
    
    
![Step 2 of 3: Choose the bid strategy (e.g., Maximise Clicks). Bid Strategy -…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155045734442/original/V7gvp2qxe3VYKvEuCfoWsaO94Hj4lcj4Kw.png)

**Step 2 of 3: Choose the bid strategy (e.g., Maximise Clicks). Bid Strategy -…**

This screenshot accompanies step 2 of 3 in the "A. Campaign Level Setup" section of "Ad Manager - Create a Google Search Ad Campaign". At this point in the walkthrough you choose the bid strategy (e.g., Maximise Clicks). Bid Strategy - Maximise Clicks Maximum CPC bid limit is an advanced option for people who want more control over their Maximise Clicks bid strategy. A bid limit lets you control the maximum amount you'll pay for each click. Optional toggle to set a max cost-per-click (CPC) limit to control spend. Note: This bid strategy is by default added for website traffic - search campaigns, once Lead objective campaigns are introduced, other bid strategies will be included along with it. This part of the guide covers 5 fields, listed below. The next step is to set a daily budget: The campaign manager can setup a daily budget for the campaign, this will work as subscription and is charged from the card associated with the connected Google Ad account. The budget will show each day spend division along with the start and end date. The budget amount can be increased or decreased by editing a campaign. Note: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign.
- What to choose: Choose the bid strategy (e.g., Maximise Clicks). Bid Strategy - Maximise Clicks Maximum CPC bid limit is an advanced option for people who want more control over their Maximise Clicks bid strategy. A bid limit lets you control the maximum amount you'll pay for each click. Optional toggle to set a max cost-per-click (CPC) limit to control spend. Note: This bid strategy is by default added for website traffic - search campaigns, once Lead objective campaigns are introduced, other bid strategies will be included along with it.
- Fields: Business Logos, Image Assets, Call Extensions, Sitelinks, Clone campaign
- Controls: bid strategy, Bid Strategy - Maximise Clicks, Maximise Clicks bid strategy, set a max cost-per-click (CPC), Note, campaign name, audience controls, Geographic Location, EU Political Ads, must make a selection to continue, article, C: Language
- Next: Set a daily budget: The campaign manager can setup a daily budget for the campaign, this will work as subscription and is charged from the card associated with the connected Google Ad account. The budget will show each day spend division along with the start and end date. The budget amount can be increased or decreased by editing a campaign. Note: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign.

Example values (illustrative, not read from the screenshot):

- Business Logos: Northgate Dental

Full procedure:

1. Define the campaign name.
2. Choose the bid strategy (e.g., Maximise Clicks). Bid Strategy - Maximise Clicks Maximum CPC bid limit is an advanced option for people who want more control over their Maximise Clicks bid strategy. A bid limit lets you control the maximum amount you'll pay for each click. Optional toggle to set a max cost-per-click (CPC) limit to control spend. Note: This bid strategy is by default added for website traffic - search campaigns, once Lead objective campaigns are introduced, other bid strategies will be included along with it.  <- this image
3. Set a daily budget: The campaign manager can setup a daily budget for the campaign, this will work as subscription and is charged from the card associated with the connected Google Ad account. The budget will show each day spend division along with the start and end date. The budget amount can be increased or decreased by editing a campaign. Note: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign.

    
      
    **Note**: This bid strategy is by default added for website traffic - search campaigns, once Lead objective campaigns are introduced, other bid strategies will be included along with it.
3.  Set a **daily budget:**  
      
    The campaign manager can setup a daily budget for the campaign, this will work as subscription and is charged from the card associated with the connected Google Ad account. The budget will show each day spend division along with the start and end date. The budget amount can be increased or decreased by editing a campaign.  
    **Note**: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign.
    

Configure **audience controls**:  
The Audience control section has two parts which are mandatory fields and are required to publish the ad campaign.  
  
**A:** **Geographic Location** - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state.  
  
The geographical location can be defined at both location or radius level by selecting the radio button and search - select the desired country, city, place name, address or coordinates.  

![A. Campaign Level Setup (image 7 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155041498506/original/JK3ncmb19RnypHhGd13QouM_W3lgOV4BgA.png)

**A. Campaign Level Setup (image 7 of 16)**

This screenshot appears in the "A. Campaign Level Setup" section of "Ad Manager - Create a Google Search Ad Campaign". The text alongside this image reads: Configure audience controls: The Audience control section has two parts which are mandatory fields and are required to publish the ad campaign. A: Geographic Location - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state. The…. This part of the guide covers 5 fields, listed below. Immediately after, the guide continues: Note: The option to Include/Exclude a selected geographic location by Radius is not supported by Google. When defining the geographic location by radius, the radius around the specified address can be modified to be included as the….
- What to choose: Configure audience controls: The Audience control section has two parts which are mandatory fields and are required to publish the ad campaign. A: Geographic Location - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state. The geographical location can be defined at both location or radius level by selecting the radio button and search - select the desired country, city, place name, address or coordinates.
- Fields: Business Logos, Image Assets, Call Extensions, Sitelinks, Clone campaign
- Controls: campaign name, bid strategy, Bid Strategy - Maximise Clicks, Maximise Clicks bid strategy, set a max cost-per-click (CPC), Note, audience controls, Geographic Location, EU Political Ads, must make a selection to continue, article, C: Language
- Next: Note: The option to Include/Exclude a selected geographic location by Radius is not supported by Google. When defining the geographic location by radius, the radius around the specified address can be modified to be included as the audience reach.

Example values (illustrative, not read from the screenshot):

- Business Logos: Northgate Dental

Full procedure:

1. Define the campaign name.
2. Choose the bid strategy (e.g., Maximise Clicks). Bid Strategy - Maximise Clicks Maximum CPC bid limit is an advanced option for people who want more control over their Maximise Clicks bid strategy. A bid limit lets you control the maximum amount you'll pay for each click. Optional toggle to set a max cost-per-click (CPC) limit to control spend. Note: This bid strategy is by default added for website traffic - search campaigns, once Lead objective campaigns are introduced, other bid strategies will be included along with it.
3. Set a daily budget: The campaign manager can setup a daily budget for the campaign, this will work as subscription and is charged from the card associated with the connected Google Ad account. The budget will show each day spend division along with the start and end date. The budget amount can be increased or decreased by editing a campaign. Note: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign.

**Note:** The option to Include/Exclude a selected geographic location by Radius is not supported by Google. When defining the geographic location by radius, the radius around the specified address can be modified to be included as the audience reach.

**B:** **EU Political Ads**   
When creating a Google Ads campaign, you must confirm whether the campaign includes European Union (EU) political ads.

**Note:** You **must make a selection to continue** and publish the campaign. Use this [**article**](https://support.google.com/adspolicy/answer/6014595?hl=en) to review Google’s Political content policy.

Select one option:

1.  **Yes:** The campaign contains EU political ads.
2.  **No:** The campaign does not contain EU political ads.
    
    
![Step 2 of 3: No: The campaign does not contain EU political ads. C: Language -…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155064111745/original/ZacTti9cpKyzje2tJ2GCCGYFtKr3Cg_vmw.jpeg)

**Step 2 of 3: No: The campaign does not contain EU political ads. C: Language -…**

This screenshot accompanies step 2 of 3 in the "A. Campaign Level Setup" section of "Ad Manager - Create a Google Search Ad Campaign". At this point in the walkthrough you no: The campaign does not contain EU political ads. C: Language - Enter any language spoken by the users you want to target. Multiple languages can be searched and selected for a campaign. Coming Soon: The optional setting to add retargeting by using an existing or creating a custom audience with contact list or website visitor as the source will be available soon. D: Gender and Age Targeting Users can now select gender (Male, Female, Unknown) and age ranges (18–24 to 65+ and Unknown) for precise audience targeting.Tooltip support for “Unknown” selections: explains that ads will reach users without specified age/gender. This part of the guide covers 5 fields, listed below. The next step is to add Additional Assets like.
- What to fill in: No: The campaign does not contain EU political ads. C: Language - Enter any language spoken by the users you want to target. Multiple languages can be searched and selected for a campaign. Coming Soon: The optional setting to add retargeting by using an existing or creating a custom audience with contact list or website visitor as the source will be available soon. D: Gender and Age Targeting Users can now select gender (Male, Female, Unknown) and age ranges (18–24 to 65+ and Unknown) for precise audience targeting.Tooltip support for “Unknown” selections: explains that ads will reach users without specified age/gender.
- Fields: Business Logos, Image Assets, Call Extensions, Sitelinks, Clone campaign
- Controls: C: Language, retargeting, Gender and Age Targeting, gender (Male, Female, Unknown), age ranges (18–24 to 65+ and Unknown), campaign name, bid strategy, Bid Strategy - Maximise Clicks, Maximise Clicks bid strategy, set a max cost-per-click (CPC), Note, audience controls
- Next: Add Additional Assets like:

Example values (illustrative, not read from the screenshot):

- Business Logos: Northgate Dental

Full procedure:

1. Yes: The campaign contains EU political ads.
2. No: The campaign does not contain EU political ads. C: Language - Enter any language spoken by the users you want to target. Multiple languages can be searched and selected for a campaign. Coming Soon: The optional setting to add retargeting by using an existing or creating a custom audience with contact list or website visitor as the source will be available soon. D: Gender and Age Targeting Users can now select gender (Male, Female, Unknown) and age ranges (18–24 to 65+ and Unknown) for precise audience targeting.Tooltip support for “Unknown” selections: explains that ads will reach users without specified age/gender.  <- this image
3. Add Additional Assets like:

    
      
    **C: Language** \- Enter any language spoken by the users you want to target. Multiple languages can be searched and selected for a campaign.  
    **Coming Soon:** The optional setting to add **retargeting** by using an existing or creating a custom audience with contact list or website visitor as the source will be available soon.  
      
    **D:** **Gender and Age Targeting**  
      
    Users can now select **gender (Male, Female, Unknown)** and **age ranges (18–24 to 65+ and Unknown)** for precise audience targeting.Tooltip support for “Unknown” selections: explains that ads will reach users without specified age/gender.  
    
    
![Step 2 of 3: No: The campaign does not contain EU political ads. C: Language -…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155045734634/original/XB9T9fHfxvcRHLuj6e4q3NtTt_iJydcjXA.png)

**Step 2 of 3: No: The campaign does not contain EU political ads. C: Language -…**

This screenshot accompanies step 2 of 3 in the "A. Campaign Level Setup" section of "Ad Manager - Create a Google Search Ad Campaign". At this point in the walkthrough you no: The campaign does not contain EU political ads. C: Language - Enter any language spoken by the users you want to target. Multiple languages can be searched and selected for a campaign. Coming Soon: The optional setting to add retargeting by using an existing or creating a custom audience with contact list or website visitor as the source will be available soon. D: Gender and Age Targeting Users can now select gender (Male, Female, Unknown) and age ranges (18–24 to 65+ and Unknown) for precise audience targeting.Tooltip support for “Unknown” selections: explains that ads will reach users without specified age/gender. This part of the guide covers 5 fields, listed below. The next step is to add Additional Assets like.
- What to fill in: No: The campaign does not contain EU political ads. C: Language - Enter any language spoken by the users you want to target. Multiple languages can be searched and selected for a campaign. Coming Soon: The optional setting to add retargeting by using an existing or creating a custom audience with contact list or website visitor as the source will be available soon. D: Gender and Age Targeting Users can now select gender (Male, Female, Unknown) and age ranges (18–24 to 65+ and Unknown) for precise audience targeting.Tooltip support for “Unknown” selections: explains that ads will reach users without specified age/gender.
- Fields: Business Logos, Image Assets, Call Extensions, Sitelinks, Clone campaign
- Controls: C: Language, retargeting, Gender and Age Targeting, gender (Male, Female, Unknown), age ranges (18–24 to 65+ and Unknown), campaign name, bid strategy, Bid Strategy - Maximise Clicks, Maximise Clicks bid strategy, set a max cost-per-click (CPC), Note, audience controls
- Next: Add Additional Assets like:

Example values (illustrative, not read from the screenshot):

- Business Logos: Northgate Dental

Full procedure:

1. Yes: The campaign contains EU political ads.
2. No: The campaign does not contain EU political ads. C: Language - Enter any language spoken by the users you want to target. Multiple languages can be searched and selected for a campaign. Coming Soon: The optional setting to add retargeting by using an existing or creating a custom audience with contact list or website visitor as the source will be available soon. D: Gender and Age Targeting Users can now select gender (Male, Female, Unknown) and age ranges (18–24 to 65+ and Unknown) for precise audience targeting.Tooltip support for “Unknown” selections: explains that ads will reach users without specified age/gender.  <- this image
3. Add Additional Assets like:

    
3.  Add **Additional** **Assets** like:
    
    -   **Business Logos**
        
    -   **Image Assets**
        
    -   **Call Extensions**
        
    -   **Sitelinks**
        

**Note:** Checkout the detailed article on [How to Configure Google Ads Additional Assets at Campaign Level](https://docs.ghlcustomercare.com/docs/marketing/google-ads/ad-manager-configure-google-ads-additional-assets-at-campaign-level) 

**Ellipses m****enu options at Campaign Level:**

**Changes that can be made from campaign listing page:**

-   **Delete campaign** 
    
-   **Clone campaign** 
    
-   **Edit campaign settings**
    
-   **Upload to template library**
    

Ellipses option in the campaign builder flow at the campaign level:

-   **Create Ad Group**

### 

![B: Ad Group Level Setup (image 10 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155046884821/original/AraIP9Wmk21PH-sXi3-RSfOnTaDVMw420w.png)

**B: Ad Group Level Setup (image 10 of 16)**

This screenshot appears in the "B: Ad Group Level Setup" section of "Ad Manager - Create a Google Search Ad Campaign". The text alongside this image reads: Ellipses option in the campaign builder flow at the campaign level. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Create and name up to 10 ad groups. For each ad group.
- What this covers: Ellipses option in the campaign builder flow at the campaign level:
- Fields: For each ad group:, Each keyword now has a match type dropdown:, Broad (keyword), Phrase (default: "keyword"), Exact ([keyword]), Duplicate ad group
- Controls: 10 ad groups, base website URL, keywords manually, match types, Ad Group, Positive Keywords, Negative Keywords, match type dropdown, positive and negative keywords, Notes, Add Negative Keywords, Create new ad
- Next: Create and name up to 10 ad groups. For each ad group:

Full procedure:

1. Create and name up to 10 ad groups.
2. For each ad group:

![B: Ad Group Level Setup (image 11 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155046884849/original/oOS1Ypj8YlscH0x--PpB5tHkyPWv1EOb6w.png)

**B: Ad Group Level Setup (image 11 of 16)**

This screenshot appears in the "B: Ad Group Level Setup" section of "Ad Manager - Create a Google Search Ad Campaign". The text alongside this image reads: Ellipses option in the campaign builder flow at the campaign level. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Create and name up to 10 ad groups. For each ad group.
- What this covers: Ellipses option in the campaign builder flow at the campaign level:
- Fields: For each ad group:, Each keyword now has a match type dropdown:, Broad (keyword), Phrase (default: "keyword"), Exact ([keyword]), Duplicate ad group
- Controls: 10 ad groups, base website URL, keywords manually, match types, Ad Group, Positive Keywords, Negative Keywords, match type dropdown, positive and negative keywords, Notes, Add Negative Keywords, Create new ad
- Next: Create and name up to 10 ad groups. For each ad group:

Full procedure:

1. Create and name up to 10 ad groups.
2. For each ad group:

---

**B: Ad Group Level Setup**

-   Create and name up to **10 ad groups**.
    
-   For each ad group:
    
    -   Enter a **base website URL**. This URL will:
        
        -   Generate keyword suggestions.
            
        -   Be applied to all ads in the group.
            
    -   Add **keywords manually** or select from auto-suggestions.
        
    -   Define **match types**: Broad, Phrase, Exact.
        
    -   Enter **up to 40 positive and 40 negative keywords**.
        

![B: Ad Group Level Setup (image 12 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155046884476/original/aIdkVCYDz_1oYGlfUZTw4uixyZGWGUdVKw.png)

**B: Ad Group Level Setup (image 12 of 16)**

This screenshot appears in the "B: Ad Group Level Setup" section of "Ad Manager - Create a Google Search Ad Campaign". The text alongside this image reads: Create and name up to 10 ad groups. For each ad group. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Manage your search ad keywords from the Ad Group section. There are 2 sub-sections to the Keywords section namely, Positive Keywords and a button which turns into a section to enter ' Negative Keywords '.
- What this covers: Create and name up to 10 ad groups. For each ad group:
- Fields: For each ad group:, Each keyword now has a match type dropdown:, Broad (keyword), Phrase (default: "keyword"), Exact ([keyword]), Duplicate ad group
- Controls: 10 ad groups, base website URL, keywords manually, match types, Ad Group, Positive Keywords, Negative Keywords, match type dropdown, positive and negative keywords, Notes, Add Negative Keywords, Create new ad
- Next: Manage your search ad keywords from the Ad Group section. There are 2 sub-sections to the Keywords section namely, Positive Keywords and a button which turns into a section to enter ' Negative Keywords ':

Full procedure:

1. Create and name up to 10 ad groups.
2. For each ad group:

Manage your search ad keywords from the **Ad Group** section. There are 2 sub-sections to the Keywords section namely, **Positive Keywords** and a button which turns into a section to enter '**Negative Keywords**':

-   Under Keywords, enter any relevant words or phrases that will match what users might search for on Google to connect with your business:
-   For each keyword, enter a word or phrase, after entering the phrase or word in the Keyword section, click enter to save that keyword or press 'Add' after selection of the keyword match type.
    -   Each keyword now has a **match type dropdown**:
    -   Broad (`keyword`)
    -   Phrase (default:`"keyword"`)
    -   Exact (`[keyword]`)
-   Applies to **positive and negative keywords** (limit: 40 each, 80 characters/keyword)
-   Add another phrase or word in the keyword box to create additional keywords, or click on the cross icon on the selected keyword to delete it.

**Notes**:  
1\. Each word or a phrase keyword can be upto 80 characters.  
2\. Upto 40 positive and negative keywords each can be added per campaign.  
3\. Suggested keywords are shown based on the website entered in the ad.

Click on the '**Add Negative Keywords**' button to optionally add negative keywords.

Under Negative keywords, you can optionally add words or phrases that you do not want matched with your ad. 

Anyone who searches on Google with one of these negative keywords will not see your ad.

For each negative keyword, enter a word or phrase, then click Enter or 'Add' button for that keyword to be selected as a negative keyword.

Add another phrase or word in the keyword box to create additional keywords, or click on the cross icon on the selected keyword to delete it.

**Ellipsis menu options at Ad Group level:**

-   **Create new ad**
    
-   **Duplicate ad group**
    
-   **Delete ad group** (cannot delete if only one exists)
    

![B: Ad Group Level Setup (image 13 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155046884883/original/WX5APl6Ggma9br_OvgSbbDFCVF0FQkUYdA.png)

**B: Ad Group Level Setup (image 13 of 16)**

This screenshot appears in the "B: Ad Group Level Setup" section of "Ad Manager - Create a Google Search Ad Campaign". The text alongside this image reads: Create new ad Duplicate ad group Delete ad group (cannot delete if only one exists). This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Each ad group can have up to 3 ads and for each ad.
- What this covers: Create new ad Duplicate ad group Delete ad group (cannot delete if only one exists)
- Fields: For each ad group:, Each keyword now has a match type dropdown:, Broad (keyword), Phrase (default: "keyword"), Exact ([keyword]), Duplicate ad group
- Controls: 10 ad groups, base website URL, keywords manually, match types, Ad Group, Positive Keywords, Negative Keywords, match type dropdown, positive and negative keywords, Notes, Add Negative Keywords, Create new ad
- Next: Each ad group can have up to 3 ads and for each ad:

Full procedure:

1. Create and name up to 10 ad groups.
2. For each ad group:

---

### **C: Ad Level Setup**

![C: Ad Level Setup (image 14 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155046885057/original/GswIhR95X0deRdengHMpznOTAqG275JoLg.png)

**C: Ad Level Setup (image 14 of 16)**

This screenshot appears in the "C: Ad Level Setup" section of "Ad Manager - Create a Google Search Ad Campaign". The text alongside this image reads: Create new ad Duplicate ad group Delete ad group (cannot delete if only one exists). Immediately after, the guide continues: Each ad group can have up to 3 ads and for each ad.
- What this covers: Create new ad Duplicate ad group Delete ad group (cannot delete if only one exists)
- Controls: 3 ads, up to 15 headlines, up to 15 headlines (30 char limit each), up to 4 descriptions, final URL, display paths, Display Path, optional field, two segments, base URL
- Next: Each ad group can have up to 3 ads and for each ad:

Full procedure:

1. Add up to 15 headlines (30-character limit each).
2. Add up to 4 descriptions (90-character limit each).
3. Provide a final URL and optional display paths (up to 15 characters each).

Each ad group can have up to **3 ads** and for each ad:

-   Add **up to 15 headlines** (30-character limit each).
    
    -   Your ad's headline can be split into three parts, each separated by a "|" character. Under Headline 1, enter the first part of your headline.
    -   If your full headline is more than 30 characters, you can add up to 30 more characters under the Headline 2 and Headline 3 options.
    -   Use the "Add New Headline" button to dynamically add **up to 15 headlines (30 char limit each)**, defaults and mandatory: 3 headlines.
-   Add **up to 4 descriptions** (90-character limit each).
    
    -   Under Description 1, enter a description for your ad. If your description exceeds 90 characters, you can enter an additional 90 characters under Description 2.
    -   Use the "Add New Description" button to dynamically add **up to 15 headlines (30 char limit each)**, defaults and mandatory: 3 headlines.
-   Provide a **final URL** and optional **display paths** (up to 15 characters each).
    
    -   Specify the URL that your ad will link to, manually enter the website URL.
    -   The **Display Path** fields under the Website URL section refers to the 'Path' fields that are part of your final URL. It is an **optional field** used to create a clean, user-friendly URL path on the ad. We support **two segments** (up to 15 characters each).

**Note:** All ads within a single ad group must share the same **base URL**, but may vary in display path.

Similarly, you can do the same with your Ad 2 and Ad 3 which are optional but a good addition for google to optimise your campaign better. 

### **

![C: Ad Level Setup (image 15 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155046885064/original/pbDxrbf_mxpXIvv1nC6jF7Vm87lPMKtF2g.png)

**C: Ad Level Setup (image 15 of 16)**

This screenshot appears in the "C: Ad Level Setup" section of "Ad Manager - Create a Google Search Ad Campaign". The text alongside this image reads: Similarly, you can do the same with your Ad 2 and Ad 3 which are optional but a good addition for google to optimise your campaign better. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: Duplicate ad Delete ad (must have at least one remaining ad in the group).
- What this covers: Similarly, you can do the same with your Ad 2 and Ad 3 which are optional but a good addition for google to optimise your campaign better.
- Fields: Duplicate ad
- Controls: Duplicate ad, Delete ad
- Next: Duplicate ad Delete ad (must have at least one remaining ad in the group)

Full procedure:

1. Duplicate ad
2. Delete ad (must have at least one remaining ad in the group)

**

**Ad Actions:**

Use the ellipsis menu to:

-   **Duplicate ad**
    
-   **Delete ad** (must have at least one remaining ad in the group)
    

---

## **Step 3 | Review and Publish**

Click on the **"****Review"** button at top right to see the campaign configuration details. Once the campaign is in review stage, you can verify all the details of aesthetics, content, budget and other entries before taking your campaign live. 

The new **Review** screen allows you to:

-   Toggle between ad groups and view ads inside each group.
    
-   Ensure all required elements are in place:
    
    -   At least **1 ad group**.
        
    -   At least **1 ad** per ad group.
        
-   Easily visualise the campaign’s hierarchical structure before publishing.
    

![Step 3 | Review and Publish (image 16 of 16)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155046885159/original/Bx-pHDOJY54D7xXFEh7hLMJ4zRdiLm5VzA.png)

**Step 3 | Review and Publish (image 16 of 16)**

This screenshot appears in the "Step 3 | Review and Publish" section of "Ad Manager - Create a Google Search Ad Campaign". The text alongside this image reads: Toggle between ad groups and view ads inside each group. Ensure all required elements are in place: Easily visualise the campaign’s hierarchical structure before publishing. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: After completing steps 2 and 3, the Ad Campaign on clicking the publish option will charge the card added with Google on the connected Ad account.
- What to choose: Toggle between ad groups and view ads inside each group. Ensure all required elements are in place: Easily visualise the campaign’s hierarchical structure before publishing.
- Fields: Ensure all required elements are in place:
- Controls: ", Review", Review, 1 ad group, 1 ad
- Next: After completing steps 2 and 3, the Ad Campaign on clicking the publish option will charge the card added with Google on the connected Ad account.

Full procedure:

1. Toggle between ad groups and view ads inside each group.
2. Ensure all required elements are in place:
3. Easily visualise the campaign’s hierarchical structure before publishing.

After completing steps 2 and 3, the Ad Campaign on clicking the publish option will charge the card added with Google on the connected Ad account.

---

## **Important note:**

1\. When creating an ad campaign, strictly adhere to the google ad policies to prevent ad rejections. Below is the link to google ad policies that will act as the guiding source of truth.  
[https://support.google.com/adspolicy/answer/6008942?visit\_id=638814115746281060-874345944&rd=1](https://support.google.com/adspolicy/answer/6008942?visit_id=638814115746281060-874345944&rd=1)

---

Documentation for GHL Customer Care. Support: support@ghlcustomercare.com