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How to Create Brand Voice from Text or URL

Create a Brand Voice in GHL Customer Care from a website URL or 50–100 words. Instantly generate an editable voice that AI uses for consistent, on-brand content.

3 min read721 words6 explained imagesUpdated Tue, 11 Aug at 11:25 AM
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  1. What is Creating a Brand Voice from Text or URL?
  2. Key Benefits of Creating Your Brand Voice from Text or URL
  3. How To Create Your Brand Voice from Text or URL
  4. Customize Your Brand Voice Messaging
  5. Frequently Asked Questions
  6. Related Articles
AI Content & Brand Voice

Generate Brand Voice from URL or Text

Create your Brand Voice in seconds from a website URL or a 50–100 word description! This article explains how to use your website or existing copy to generate a brand voice that you can use in AI tools across the platform.
What You'll Learn

This article explains how to use GHL Customer Care's AI-powered Brand Voice generation to instantly create brand messaging profiles from existing content.

You'll learn how to generate Brand Voices using website URLs or text input, and how to customize the generated voice to match your exact tone and messaging style.

1What is Creating a Brand Voice from Text or URL?

In a world where AI-generated content is everywhere, sounding like everyone else just won't cut it. Brand Voice turns your brand's tone, values, and messaging into a reusable voice that AI tools can use across the platform! The "Create with Text or URL" feature lets you generate a complete Brand Voice in seconds by pasting a short brand description (50–100 words) or providing a reference website URL, no manual setup required.

Once created, your Brand Voice isn't just for show. It powers AI across tools like:

GHL Customer Care Social Planner

When creating a post, just toggle on your Brand Voice. Whether you're writing headlines, captions, or full posts, AI will now generate content that mirrors your tone and messaging.

GHL Customer Care Conversation AI & Voice AI

Your voice is now part of every interaction. Whether it's chat or voice, the AI adapts to sound more like you, improving engagement and building trust.

2Key Benefits of Creating Your Brand Voice from Text or URL

Faster Setup — Generate a ready‑to‑edit Brand Voice without starting from scratch.
Flexibility — Tweak any generated field to match your exact style.
Consistency — Apply one source of truth for messaging across AI tools and surfaces.
Scalability — Create multiple Brand Voices for different products, audiences, or clients.
Accessibility — Use either an URL or a concise text description (50–100 words) if a URL isn't available.

3How To Create Your Brand Voice from Text or URL

GHL Customer Care makes it incredibly simple to set up your brand voice! Just follow these steps:

Step 1
Navigate to Brand Voice Settings

Navigate to Marketing > Brand Boards > Brand Voice.

How To Create Your Brand Voice from Text or URL (image 1 of 6) What this shows AI Content & Brand Voice Generate Brand Voice from URL or Text Create your Brand Voice in seconds from a website URL or a 50–100 word description! What this shows Illustrates the "How To Create Your Brand Voice from Text or URL" section of "How to Create Brand Voice from Text or URL". This screenshot appears in the "How To Create Your Brand Voice from Text or URL" section of "How to Create Brand Voice from Text or URL". For context, this section explains: AI Content & Brand Voice Generate Brand Voice from URL or Text Create your Brand Voice in seconds from a website URL or a 50–100 word description! This article explains how to use your website or existing copy to generate a brand voice that you can use in AI tools across the platform. What You'll…. This part of the guide covers 3 fields, listed below. Image 1 of 6
Fields in this part of the guide How to Create a Brand BoardBrand Voice in Brand BoardsBrand Voice Integration in Content AI
Buttons and menus referenced Faster SetupFlexibilityConsistencyScalabilityAccessibilityMarketingBrand BoardsBrand Voice+ Add Brand VoiceText or URLSave Brand VoiceEdit
All 4 steps in this procedure
  1. How to Create a Brand Board
  2. Brand Voice in Brand Boards
  3. Brand Voice Integration in Content AI
  4. How to change default Brand Boards?
Step 2
Add a New Brand Voice

Click + Add Brand Voice.

How To Create Your Brand Voice from Text or URL (image 2 of 6) What this shows AI Content & Brand Voice Generate Brand Voice from URL or Text Create your Brand Voice in seconds from a website URL or a 50–100 word description! What this shows Illustrates the "How To Create Your Brand Voice from Text or URL" section of "How to Create Brand Voice from Text or URL". This screenshot appears in the "How To Create Your Brand Voice from Text or URL" section of "How to Create Brand Voice from Text or URL". For context, this section explains: AI Content & Brand Voice Generate Brand Voice from URL or Text Create your Brand Voice in seconds from a website URL or a 50–100 word description! This article explains how to use your website or existing copy to generate a brand voice that you can use in AI tools across the platform. What You'll…. This part of the guide covers 3 fields, listed below. Image 2 of 6
Fields in this part of the guide How to Create a Brand BoardBrand Voice in Brand BoardsBrand Voice Integration in Content AI
Buttons and menus referenced Faster SetupFlexibilityConsistencyScalabilityAccessibilityMarketingBrand BoardsBrand Voice+ Add Brand VoiceText or URLSave Brand VoiceEdit
All 4 steps in this procedure
  1. How to Create a Brand Board
  2. Brand Voice in Brand Boards
  3. Brand Voice Integration in Content AI
  4. How to change default Brand Boards?
Step 3
Choose the Text or URL Option

Choose the Text or URL option.

How To Create Your Brand Voice from Text or URL (image 3 of 6) What this shows AI Content & Brand Voice Generate Brand Voice from URL or Text Create your Brand Voice in seconds from a website URL or a 50–100 word description! What this shows Illustrates the "How To Create Your Brand Voice from Text or URL" section of "How to Create Brand Voice from Text or URL". This screenshot appears in the "How To Create Your Brand Voice from Text or URL" section of "How to Create Brand Voice from Text or URL". For context, this section explains: AI Content & Brand Voice Generate Brand Voice from URL or Text Create your Brand Voice in seconds from a website URL or a 50–100 word description! This article explains how to use your website or existing copy to generate a brand voice that you can use in AI tools across the platform. What You'll…. This part of the guide covers 3 fields, listed below. Image 3 of 6
Fields in this part of the guide How to Create a Brand BoardBrand Voice in Brand BoardsBrand Voice Integration in Content AI
Buttons and menus referenced Faster SetupFlexibilityConsistencyScalabilityAccessibilityMarketingBrand BoardsBrand Voice+ Add Brand VoiceText or URLSave Brand VoiceEdit
All 4 steps in this procedure
  1. How to Create a Brand Board
  2. Brand Voice in Brand Boards
  3. Brand Voice Integration in Content AI
  4. How to change default Brand Boards?
Step 4
Enter a Name and Provide Your Input

Enter a name for this voice. Provide either a URL to a page that reflects your brand or a 50–100 word description on your brand.

How To Create Your Brand Voice from Text or URL (image 4 of 6) What this shows AI Content & Brand Voice Generate Brand Voice from URL or Text Create your Brand Voice in seconds from a website URL or a 50–100 word description! What this shows Illustrates the "How To Create Your Brand Voice from Text or URL" section of "How to Create Brand Voice from Text or URL". This screenshot appears in the "How To Create Your Brand Voice from Text or URL" section of "How to Create Brand Voice from Text or URL". For context, this section explains: AI Content & Brand Voice Generate Brand Voice from URL or Text Create your Brand Voice in seconds from a website URL or a 50–100 word description! This article explains how to use your website or existing copy to generate a brand voice that you can use in AI tools across the platform. What You'll…. This part of the guide covers 3 fields, listed below. Image 4 of 6
Fields in this part of the guide How to Create a Brand BoardBrand Voice in Brand BoardsBrand Voice Integration in Content AI
Buttons and menus referenced Faster SetupFlexibilityConsistencyScalabilityAccessibilityMarketingBrand BoardsBrand Voice+ Add Brand VoiceText or URLSave Brand VoiceEdit
All 4 steps in this procedure
  1. How to Create a Brand Board
  2. Brand Voice in Brand Boards
  3. Brand Voice Integration in Content AI
  4. How to change default Brand Boards?
Step 5
Review and Save Your Brand Voice

Your brand's tone, values, and messaging will be auto-generated using the info provided. Review and refine the generated content, then click Save Brand Voice.

How To Create Your Brand Voice from Text or URL (image 5 of 6) What this shows AI Content & Brand Voice Generate Brand Voice from URL or Text Create your Brand Voice in seconds from a website URL or a 50–100 word description! What this shows Illustrates the "How To Create Your Brand Voice from Text or URL" section of "How to Create Brand Voice from Text or URL". This screenshot appears in the "How To Create Your Brand Voice from Text or URL" section of "How to Create Brand Voice from Text or URL". For context, this section explains: AI Content & Brand Voice Generate Brand Voice from URL or Text Create your Brand Voice in seconds from a website URL or a 50–100 word description! This article explains how to use your website or existing copy to generate a brand voice that you can use in AI tools across the platform. What You'll…. This part of the guide covers 3 fields, listed below. Image 5 of 6
Fields in this part of the guide How to Create a Brand BoardBrand Voice in Brand BoardsBrand Voice Integration in Content AI
Buttons and menus referenced Faster SetupFlexibilityConsistencyScalabilityAccessibilityMarketingBrand BoardsBrand Voice+ Add Brand VoiceText or URLSave Brand VoiceEdit
All 4 steps in this procedure
  1. How to Create a Brand Board
  2. Brand Voice in Brand Boards
  3. Brand Voice Integration in Content AI
  4. How to change default Brand Boards?

4Customize Your Brand Voice Messaging

Once GHL Customer Care has generated your Brand Voice, you can easily tailor it to refine your brand Promise, add or update brand values or clarify your mission and tone.

Everything is editable, so you can make sure it's dialed in before you apply it to your content. To edit your Brand Voice, click the 3 Dot icon then select Edit.

Customize Your Brand Voice Messaging (image 6 of 6) What this shows AI Content & Brand Voice Generate Brand Voice from URL or Text Create your Brand Voice in seconds from a website URL or a 50–100 word description! What this shows Illustrates the "Customize Your Brand Voice Messaging" section of "How to Create Brand Voice from Text or URL". This screenshot appears in the "Customize Your Brand Voice Messaging" section of "How to Create Brand Voice from Text or URL". For context, this section explains: AI Content & Brand Voice Generate Brand Voice from URL or Text Create your Brand Voice in seconds from a website URL or a 50–100 word description! This article explains how to use your website or existing copy to generate a brand voice that you can use in AI tools across the platform. What You'll…. This part of the guide covers 3 fields, listed below. Image 6 of 6
Fields in this part of the guide How to Create a Brand BoardBrand Voice in Brand BoardsBrand Voice Integration in Content AI
Buttons and menus referenced Faster SetupFlexibilityConsistencyScalabilityAccessibilityMarketingBrand BoardsBrand Voice+ Add Brand VoiceText or URLSave Brand VoiceEdit
All 4 steps in this procedure
  1. How to Create a Brand Board
  2. Brand Voice in Brand Boards
  3. Brand Voice Integration in Content AI
  4. How to change default Brand Boards?

5Frequently Asked Questions

Q: Do I need to provide both text and a URL?
No. Provide either a 50–100 word description or a reference URL. Supplying both is optional.
Q: Can I create multiple Brand Voices?
Yes. Create different voices for products, audiences, or campaigns. You can set one as Default and switch as needed.
Q: Can I edit the generated voice?
Absolutely. All generated fields are fully editable!
Q: What kind of page makes the best reference URL?
Choose a page with rich, representative copy about your brand (e.g. About page, detailed product page, home page).

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