# Brand Voice in Brand Boards

> Introducing a new Brand Voice feature within Brand Boards, allowing you to define your brand's communication style and integrate it seamlessly with AI…

- Source: https://docs.ghlcustomercare.com/docs/marketing/brand-board/brand-voice-in-brand-boards
- Section: Marketing / Brand Board
- Reading time: 2 min
- Images: 5, each explained below
- Modified on Wed, 16 Apr, 2025 at 9:06 AM

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Introducing a new **Brand Voice** feature within Brand Boards, allowing you to define your brand's communication style and integrate it seamlessly with  AI tools for consistent messaging across your marketing content.

**TABLE OF CONTENTS**

-   [What Is Brand Voice?](#what-is-brand-voice)
-   [Why Use Brand Voice?](#why-use-brand-voice)
-   [How to Create a Brand Voice](#how-to-create-a-brand-voice)
-   [Benefits of Defining Your Brand Voice](#benefits-of-defining-your-brand-voice)
    -   [FAQs](#faqs)

## What Is Brand Voice?

Brand Voice is a communication guide that includes:

-   **Business Information**: Core details about your brand.
    
-   **Brand Values**: Key principles that define your brand's identity.
    
-   **Tone and Style**: Guidelines on how your brand communicates with its audience.
    
-   **Intended CTAs:** Understanding what down the brand want users to do
    

This feature ensures that your brand's messaging remains consistent and aligned with your values across all platforms.

## Why Use Brand Voice?

-   **Customisation**: Tailor the platform to reflect your brand's unique voice.
    
-   **AI Integration**: Equip Content AI with your brand's communication style for more accurate and personalized content generation.
    
-   **Consistency**: Maintain a uniform tone and style across all communications, enhancing brand recognition and trust.  
    Brand voice helps us identify your organisation needs and ideals. This helps us further tailor the platform that resonates the most with the organisation
    

## How to Create a Brand Voice

1.  Navigate to **Marketing → Brand Boards**.
    
2.  Click on **Create New Brand Voice**.
    
    
![Step 2 of 6: Click on Create New Brand Voice](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155045209462/original/Puk0c2Q08zdb8LItC_RnEqwvoRqZ2xzdWg.png)

**Step 2 of 6: Click on Create New Brand Voice**

This screenshot accompanies step 2 of 6 in the "How to Create a Brand Voice" section of "Brand Voice in Brand Boards". At this point in the walkthrough you click on Create New Brand Voice. For context, this section explains: Navigate to Marketing → Brand Boards. Click on Create New Brand Voice. Choose the Start from Scratch to input your brand details. Fill in the form with your brand's business information, values, tone, and style guidelines. Click Save to store your Brand Voice. Click on three dots to make any Brand…. The next step is to choose the Start from Scratch to input your brand details.
- What to click: Click on Create New Brand Voice.
- Controls: Create New Brand Voice, Marketing → Brand Boards, Start from Scratch, Save
- Next: Choose the Start from Scratch to input your brand details.

Full procedure:

1. Navigate to Marketing → Brand Boards.
2. Click on Create New Brand Voice.  <- this image
3. Choose the Start from Scratch to input your brand details.
4. Fill in the form with your brand's business information, values, tone, and style guidelines.
5. Click Save to store your Brand Voice.
6. Click on three dots to make any Brand Voice your default Brand Voice

    
3.  Choose the **Start from Scratch**  to input your brand details.
    
    
![Step 3 of 6: Choose the Start from Scratch to input your brand details](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155045209492/original/TwlZp5CIvp9ct9qcUDkJxJ1n3zKwTLf4Vw.png)

**Step 3 of 6: Choose the Start from Scratch to input your brand details**

This screenshot accompanies step 3 of 6 in the "How to Create a Brand Voice" section of "Brand Voice in Brand Boards". At this point in the walkthrough you choose the Start from Scratch to input your brand details. The next step is to fill in the form with your brand's business information, values, tone, and style guidelines.
- What to fill in: Choose the Start from Scratch to input your brand details.
- Controls: Start from Scratch, Marketing → Brand Boards, Create New Brand Voice, Save
- Next: Fill in the form with your brand's business information, values, tone, and style guidelines.

Full procedure:

1. Navigate to Marketing → Brand Boards.
2. Click on Create New Brand Voice.
3. Choose the Start from Scratch to input your brand details.  <- this image
4. Fill in the form with your brand's business information, values, tone, and style guidelines.
5. Click Save to store your Brand Voice.
6. Click on three dots to make any Brand Voice your default Brand Voice

    
4.  Fill in the form with your brand's business information, values, tone, and style guidelines.
    
    
![Step 4 of 6: Fill in the form with your brand's business information, values, tone…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155045209501/original/p6TuMAVotULxuZ13h5G6U32NYl39AItxng.png)

**Step 4 of 6: Fill in the form with your brand's business information, values, tone…**

This screenshot accompanies step 4 of 6 in the "How to Create a Brand Voice" section of "Brand Voice in Brand Boards". At this point in the walkthrough you fill in the form with your brand's business information, values, tone, and style guidelines. The next step is to click Save to store your Brand Voice.
- What to fill in: Fill in the form with your brand's business information, values, tone, and style guidelines.
- Controls: Marketing → Brand Boards, Create New Brand Voice, Start from Scratch, Save
- Next: Click Save to store your Brand Voice.

Full procedure:

1. Navigate to Marketing → Brand Boards.
2. Click on Create New Brand Voice.
3. Choose the Start from Scratch to input your brand details.
4. Fill in the form with your brand's business information, values, tone, and style guidelines.  <- this image
5. Click Save to store your Brand Voice.
6. Click on three dots to make any Brand Voice your default Brand Voice

    
5.  Click **Save** to store your Brand Voice.
    
6.  Click on three dots to make any Brand Voice your default Brand Voice
    
    
![Step 6 of 6: Click on three dots to make any Brand Voice your default Brand Voice](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155045209569/original/vRHXx6fTyabKH_Ns5vtsz1y_RLZP6J0lFQ.png)

**Step 6 of 6: Click on three dots to make any Brand Voice your default Brand Voice**

This screenshot accompanies step 6 of 6 in the "How to Create a Brand Voice" section of "Brand Voice in Brand Boards". At this point in the walkthrough you click on three dots to make any Brand Voice your default Brand Voice.
- What to click: Click on three dots to make any Brand Voice your default Brand Voice
- Controls: Marketing → Brand Boards, Create New Brand Voice, Start from Scratch, Save

Full procedure:

1. Navigate to Marketing → Brand Boards.
2. Click on Create New Brand Voice.
3. Choose the Start from Scratch to input your brand details.
4. Fill in the form with your brand's business information, values, tone, and style guidelines.
5. Click Save to store your Brand Voice.
6. Click on three dots to make any Brand Voice your default Brand Voice  <- this image

    

## Benefits of Defining Your Brand Voice

-   **Efficiency**: Reduces the need to manually input tone guidelines for each piece of content.
    
-   **Alignment**: Ensures all content aligns with your brand's identity, fostering a cohesive brand image.
    
-   **Enhanced AI Performance**: Improves the accuracy and relevance of AI-generated content by providing clear communication guidelines.  
    As of now, you can see Brand Voice as a tone can be selected in the Content AI modal
    
    
![Step 3 of 3: Enhanced AI Performance: Improves the accuracy and relevance of…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155045209610/original/6y4K1uyTkQVr22AF_Yc3DZs2xap7OMeKdQ.png)

**Step 3 of 3: Enhanced AI Performance: Improves the accuracy and relevance of…**

This screenshot accompanies step 3 of 3 in the "Benefits of Defining Your Brand Voice" section of "Brand Voice in Brand Boards". At this point in the walkthrough you enhanced AI Performance: Improves the accuracy and relevance of AI-generated content by providing clear communication guidelines. As of now, you can see Brand Voice as a tone can be selected in the Content AI modal FAQs Q: What happens to my existing design boards under brand boards? All the Brand Boards initially designed is safe under Design Kit section of Brand Boards Q: Can we have multiple Brand Voice? Yes, in a location, a user can have multiple brand voices.
- What this covers: Enhanced AI Performance: Improves the accuracy and relevance of AI-generated content by providing clear communication guidelines. As of now, you can see Brand Voice as a tone can be selected in the Content AI modal FAQs Q: What happens to my existing design boards under brand boards? All the Brand Boards initially designed is safe under Design Kit section of Brand Boards Q: Can we have multiple Brand Voice? Yes, in a location, a user can have multiple brand voices
- Controls: Enhanced AI Performance, FAQs, Efficiency, Alignment

Full procedure:

1. Efficiency: Reduces the need to manually input tone guidelines for each piece of content.
2. Alignment: Ensures all content aligns with your brand's identity, fostering a cohesive brand image.
3. Enhanced AI Performance: Improves the accuracy and relevance of AI-generated content by providing clear communication guidelines. As of now, you can see Brand Voice as a tone can be selected in the Content AI modal FAQs Q: What happens to my existing design boards under brand boards? All the Brand Boards initially designed is safe under Design Kit section of Brand Boards Q: Can we have multiple Brand Voice? Yes, in a location, a user can have multiple brand voices  <- this image

    
    ### **FAQs**
    
      
    **Q: What happens to my existing design boards under brand boards?**  
    All the Brand Boards initially designed is safe under Design Kit section of Brand Boards  
    **Q: Can we have multiple Brand Voice?**  
    Yes, in a location, a user can have multiple brand voices

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com