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Each image has a one line explanation. Switch to full detail for the step it belongs to, the fields and buttons involved, examples and the whole procedure.
TikTok has millions of active customers but they dont provide tools for managing customers, contacts & conversations efficiently at scale. You want to automate some amount of these activities, so the conversations happen in FBIG, but are managed from inside your CRM.
All you have to do is configure several different components correctly. This guide will explain each of those components, several patterns for making them work together.
Eligible Geographies
The TikTok Messaging & Comment Automation feature is not yet available in the European Economic Area (EEA), Switzerland, or the United Kingdom (UK).
Currently, this feature is available only for business accounts registered in the United States.
This limitation is due to restrictions within TikTok’s public APIs.
Eligible Geographies (image 1 of 12)What this shows This limitation is due to restrictions within TikTok’s public APIs.What this showsIllustrates the "Eligible Geographies" section of "Integrate Tiktok Messaging".This screenshot appears in the "Eligible Geographies" section of "Integrate Tiktok Messaging". The text alongside this image reads: This limitation is due to restrictions within TikTok’s public APIs. Immediately after, the guide continues: Before proceeding, make sure your TikTok accounts are integrated with your Subaccount. Go to Subaccount > Settings > Integrations > TikTok card.Image 1 of 12What this coversThis limitation is due to restrictions within TikTok’s public APIs.
Buttons and menus referencedTikTok Messaging & Comment Automationnot yet availableEuropean Economic Area (EEA)SwitzerlandUnited Kingdom (UK)restrictions within TikTok’s public APIs
Next stepBefore proceeding, make sure your TikTok accounts are integrated with your Subaccount. Go to Subaccount > Settings > Integrations > TikTok card.
Integrating your TikTok account
Before proceeding, make sure your TikTok accounts are integrated with your Subaccount. Go to Subaccount > Settings > Integrations > TikTok card.
Integrating your TikTok account (image 2 of 12)What this shows Before proceeding, make sure your TikTok accounts are integrated with your Subaccount.What this showsIllustrates the "Integrating your TikTok account" section of "Integrate Tiktok Messaging".This screenshot appears in the "Integrating your TikTok account" section of "Integrate Tiktok Messaging". The text alongside this image reads: Before proceeding, make sure your TikTok accounts are integrated with your Subaccount. Go to Subaccount > Settings > Integrations > TikTok card. The navigation path used here is Subaccount > Settings > Integrations > TikTok. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: TikTok Comment on a Reel - workflow starts when there is a new comment on your TikTok post. Click here for more info on this Trigger. Customer Replied - select a reply channel like TikTok messenger. Click here for more info on this Trigger.Path: Subaccount > Settings > Integrations > TikTokImage 2 of 12What this coversBefore proceeding, make sure your TikTok accounts are integrated with your Subaccount. Go to Subaccount > Settings > Integrations > TikTok card.
Fields in this part of the guideTikTok Interactive Messenger
Next stepTikTok Comment on a Reel - workflow starts when there is a new comment on your TikTok post. Click here for more info on this Trigger. Customer Replied - select a reply channel like TikTok messenger. Click here for more info on this TriggerAll 2 steps in this procedure
TikTok Comment on a Reel - workflow starts when there is a new comment on your TikTok post. Click here for more info on this Trigger.
Customer Replied - select a reply channel like TikTok messenger. Click here for more info on this Trigger
When creating a workflow click on "Add Trigger". The triggers related to comment automation are present in the Communication category. You can directly search for the trigger or scroll down to the category.
1. Go to triggers and select from the available triggers based on your use case. Here you should select TikTok - Comment(s) on a Post
Setup Trigger: TikTok Comment(s) on Reel (image 3 of 12)What this shows 1.What this showsIllustrates the "Setup Trigger: TikTok Comment(s) on Reel" section of "Integrate Tiktok Messaging".This screenshot appears in the "Setup Trigger: TikTok Comment(s) on Reel" section of "Integrate Tiktok Messaging". The text alongside this image reads: 1. Go to triggers and select from the available triggers based on your use case. Here you should select TikTok - Comment(s) on a Post. Immediately after, the guide continues: 2. After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the Account.Image 3 of 12What to choose1. Go to triggers and select from the available triggers based on your use case. Here you should select TikTok - Comment(s) on a Post
Buttons and menus referencedAccount Selection for TikTok CommentsPost Selection Behavior
Next step2. After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the Account.
2. After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the Account.
Account Selection for TikTok Comments
If a specific account is not selected in the filter, the system will automatically consider all accounts that are integrated at the location level. The automation will then execute across all these connected accounts.
Setup Trigger: TikTok Comment(s) on Reel (image 4 of 12)What this shows If a specific account is not selected in the filter, the system will automatically consider all accounts that are integrated at the location level.What this showsIllustrates the "Setup Trigger: TikTok Comment(s) on Reel" section of "Integrate Tiktok Messaging".This screenshot appears in the "Setup Trigger: TikTok Comment(s) on Reel" section of "Integrate Tiktok Messaging". The text alongside this image reads: If a specific account is not selected in the filter, the system will automatically consider all accounts that are integrated at the location level. The automation will then execute across all these connected accounts. Immediately after, the guide continues: 3. After selecting the Page you have to select the Post Type. Post type can be "Published" or "Custom".Image 4 of 12What this coversIf a specific account is not selected in the filter, the system will automatically consider all accounts that are integrated at the location level. The automation will then execute across all these connected accounts.
Buttons and menus referencedAccount Selection for TikTok CommentsPost Selection Behavior
Next step3. After selecting the Page you have to select the Post Type. Post type can be "Published" or "Custom"
3. After selecting the Page you have to select the Post Type. Post type can be "Published" or "Custom"
a. Published Post - 'Published Posts' tab fetches all posts on your business page - basis this selection, all the posts from your account comes as a dropdown.
Post label behavior: If a TikTok post does not have a caption, the workflow trigger dropdown shows the Post ID and Posting Date so you can still select the correct post reliably.
Setup Trigger: TikTok Comment(s) on Reel (image 5 of 12)What this shows Post label behavior: If a TikTok post does not have a caption, the workflow trigger dropdown shows the Post ID and Posting Date so you can…What this showsIllustrates the "Setup Trigger: TikTok Comment(s) on Reel" section of "Integrate Tiktok Messaging".This screenshot appears in the "Setup Trigger: TikTok Comment(s) on Reel" section of "Integrate Tiktok Messaging". The text alongside this image reads: Post label behavior: If a TikTok post does not have a caption, the workflow trigger dropdown shows the Post ID and Posting Date so you can still select the correct post reliably. Immediately after, the guide continues: b. Custom Post - Custom Post tab allows you to define the post you want to consider by providing an URL.Image 5 of 12What to choosePost label behavior: If a TikTok post does not have a caption, the workflow trigger dropdown shows the Post ID and Posting Date so you can still select the correct post reliably.
Buttons and menus referencedAccount Selection for TikTok CommentsPost Selection Behavior
Next stepb. Custom Post - Custom Post tab allows you to define the post you want to consider by providing an URL
b. Custom Post - Custom Post tab allows you to define the post you want to consider by providing an URL
Post Selection Behavior If a specific post is not selected, the system will automatically include all posts associated with the connected TikTok account.
4. In the next step, you should select the post or provide the URL, you would like to run the automation on. If you do
Setup Trigger: TikTok Comment(s) on Reel (image 6 of 12)What this shows 4.What this showsIllustrates the "Setup Trigger: TikTok Comment(s) on Reel" section of "Integrate Tiktok Messaging".This screenshot appears in the "Setup Trigger: TikTok Comment(s) on Reel" section of "Integrate Tiktok Messaging". The text alongside this image reads: 4. In the next step, you should select the post or provide the URL, you would like to run the automation on. If you do. Immediately after, the guide continues: 5. After selecting the post you have to enter what are you looking for in the comment. You can select from 2 options "Contains Phrase" and "Exact Match". Below are some examples to understand these 2 dropdown better.Image 6 of 12What to fill in4. In the next step, you should select the post or provide the URL, you would like to run the automation on. If you do
Buttons and menus referencedAccount Selection for TikTok CommentsPost Selection Behavior
Next step5. After selecting the post you have to enter what are you looking for in the comment. You can select from 2 options "Contains Phrase" and "Exact Match". Below are some examples to understand these 2 dropdown better.
5. After selecting the post you have to enter what are you looking for in the comment. You can select from 2 options "Contains Phrase" and "Exact Match". Below are some examples to understand these 2 dropdown better.
Exact Match - Price
Inbound message - Price
Result - Pass
Exact Match - Share the Price
Inbound message - Share the Price
Result - Pass
Exact Match - Share the Price
Inbound message - Please share the Price
Result - Fail
Contains Exact Phrase - I bought from you
Inbound message - I bought from you
Result - Pass
Contains Exact Phrase - I bought from you
Inbound message - I bought from you yesterday
Result - Pass
Contains Exact Phrase - I bought from you
Inbound message - I bought one from you
Result - Fail
When the contact will be saved?
When a contact is coming through the trigger, it will be saved as a contact and First Name and Last Name of the contact will be stored.
Setup Action : Reply in Comments
Go to actions. Here you can select the action from the Communications section, “Reply in Comments”
Setup Action : Reply in Comments (image 7 of 12)What this shows Go to actions.What this showsIllustrates the "Setup Action : Reply in Comments" section of "Integrate Tiktok Messaging".This screenshot appears in the "Setup Action: Reply in Comments" section of "Integrate Tiktok Messaging". The text alongside this image reads: Go to actions. Here you can select the action from the Communications section, “Reply in Comments”. Immediately after, the guide continues: Users can configure up to 10 reply comments, which will be randomly selected during execution.Image 7 of 12Where to goGo to actions. Here you can select the action from the Communications section, “Reply in Comments”Next stepUsers can configure up to 10 reply comments, which will be randomly selected during execution.
Users can configure up to 10 reply comments, which will be randomly selected during execution.
Setup Action : Reply in Comments (image 8 of 12)What this shows Users can configure up to 10 reply comments, which will be randomly selected during execution.What this showsIllustrates the "Setup Action : Reply in Comments" section of "Integrate Tiktok Messaging".This screenshot appears in the "Setup Action: Reply in Comments" section of "Integrate Tiktok Messaging". The text alongside this image reads: Users can configure up to 10 reply comments, which will be randomly selected during execution. Immediately after, the guide continues: When creating a workflow click on "Add Trigger". The trigger related to DM automation “Customer replied” is present in the Events category. You can directly search for the trigger or scroll down to the category.Image 8 of 12What this coversUsers can configure up to 10 reply comments, which will be randomly selected during execution.Next stepWhen creating a workflow click on "Add Trigger". The trigger related to DM automation “Customer replied” is present in the Events category. You can directly search for the trigger or scroll down to the category.
How will TikTok DM automation work?
Trigger : Customer replied
When creating a workflow click on "Add Trigger". The trigger related to DM automation “Customer replied” is present in the Events category. You can directly search for the trigger or scroll down to the category.
1. Go to triggers and select from the available triggers based on your use case. Here you should select Customer replied trigger
Trigger : Customer replied (image 9 of 12)What this shows 1.What this showsIllustrates the "Trigger : Customer replied" section of "Integrate Tiktok Messaging".This screenshot appears in the "Trigger: Customer replied" section of "Integrate Tiktok Messaging". The text alongside this image reads: 1. Go to triggers and select from the available triggers based on your use case. Here you should select Customer replied trigger. Immediately after, the guide continues: 2. After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the “Reply channel” filter where filter value = TikTok.Image 9 of 12What to choose1. Go to triggers and select from the available triggers based on your use case. Here you should select Customer replied triggerNext step2. After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the “Reply channel” filter where filter value = TikTok
2. After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the “Reply channel” filter where filter value = TikTok
Trigger : Customer replied (image 10 of 12)What this shows 2.What this showsIllustrates the "Trigger : Customer replied" section of "Integrate Tiktok Messaging".This screenshot appears in the "Trigger: Customer replied" section of "Integrate Tiktok Messaging". The text alongside this image reads: 2. After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the “Reply channel” filter where filter value = TikTok. Immediately after, the guide continues: 3. Users can configure automation rules for direct messages by setting specific matching conditions, such as ‘Contains Phrase’ or ‘Exact Match Phrase.’.Image 10 of 12Where to go2. After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the “Reply channel” filter where filter value = TikTokNext step3. Users can configure automation rules for direct messages by setting specific matching conditions, such as ‘Contains Phrase’ or ‘Exact Match Phrase.’
3. Users can configure automation rules for direct messages by setting specific matching conditions, such as ‘Contains Phrase’ or ‘Exact Match Phrase.’
Trigger : Customer replied (image 11 of 12)What this shows 3.What this showsIllustrates the "Trigger : Customer replied" section of "Integrate Tiktok Messaging".This screenshot appears in the "Trigger: Customer replied" section of "Integrate Tiktok Messaging". The text alongside this image reads: 3. Users can configure automation rules for direct messages by setting specific matching conditions, such as ‘Contains Phrase’ or ‘Exact Match Phrase.’. Immediately after, the guide continues: 4. Based on the above configurations, you can define the trigger for the automation.Image 11 of 12What this covers3. Users can configure automation rules for direct messages by setting specific matching conditions, such as ‘Contains Phrase’ or ‘Exact Match Phrase.’Next step4. Based on the above configurations, you can define the trigger for the automation.
4. Based on the above configurations, you can define the trigger for the automation.
Setup Action : Tiktok Interactive messenger
There is 1 new action in the "Communications" category - Tiktok Interactive messenger
On selecting the action, the sidebar will open where you can capture all the relevant details.
Setup Action : Tiktok Interactive messenger (image 12 of 12)What this shows On selecting the action, the sidebar will open where you can capture all the relevant details.What this showsIllustrates the "Setup Action : Tiktok Interactive messenger" section of "Integrate Tiktok Messaging".This screenshot appears in the "Setup Action: Tiktok Interactive messenger" section of "Integrate Tiktok Messaging". The text alongside this image reads: On selecting the action, the sidebar will open where you can capture all the relevant details. Immediately after, the guide continues: The TikTok Interactive Messenger is fairly straightforward. Here you have to provide the message you want to send to the inbound trigger defined and save the action.Image 12 of 12Where to goOn selecting the action, the sidebar will open where you can capture all the relevant details.Next stepThe TikTok Interactive Messenger is fairly straightforward. Here you have to provide the message you want to send to the inbound trigger defined and save the action.
The TikTok Interactive Messenger is fairly straightforward. Here you have to provide the message you want to send to the inbound trigger defined and save the action.
Important Points to Noted
The TikTok Interactive Messenger action, unlike FB & IG does not support a “Reply Type” field where users could have defined values “Reply as DM”, “Reply to Comment via DM”. It will be enabled as soon as TikTok APIs starts supporting it.
The TikTok Interactive Messenger action, unlike FB & IG, does not support Templates. It will be enabled incrementally
The TikTok Interactive Messenger action does not support Attachments, Buttons, Quick Replies. It will be enabled as soon as TikTok APIs start supporting it.