Industry Playbook - Real Estate Agency
The roadmap for growing a local Real Estate Agency online is simple: capture new leads, conversationally convert those leads into sales, turn those customers into positive reviews and recommendations/advocates.
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The roadmap for growing a local Real Estate Agency online is simple: capture new leads, conversationally convert those leads into sales, turn those customers into positive reviews and recommendations/advocates. Here’s the playbook:
Capture More Leads
- Install the SMS Webchat Widget on the Realtor’s website.
- Integrate the Realtor’s Google Business Profile to activate Google Chat (If they have a Google Business Profile)
- Activate The Missed-Call Text-Back so that any unanswered calls to the Realtor immediately receive a text message saying, “Sorry we missed your call - how can we help?”
Nurture Leads into Bookings
- Configure helpful Text Snippets for phrases & links the Realtor often sends to people.
- Activate Conversation AI so the Realtor has a fully trained, always-on assistant to conversationally convert leads into bookings.
Turn Leads into Sales
- Configure Payment Integration for Payment Forms, Paid Appointment Calendars, Text-2-Pay, and Tap-2-Pay.
Turn Sales into Positive Reviews
- Configure Email & SMS Review Request Templates so the Realtor can quickly & easily request reviews with the tap of a button.
Turn Sales into Advocates
- Configure Newsletter Email Template so the Realtor can easily send out news, updates, and promotions to their contacts.
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