# Industry Playbook - Health & Wellness Business

> The roadmap for growing a local Health & Wellness business online is simple: capture new leads, conversationally convert those leads into sales, turn those customers into positive reviews

- Source: https://docs.ghlcustomercare.com/docs/industry-guides/industry-playbooks/industry-playbook-health-wellness-business
- Section: Industry Guides / Industry Playbooks
- Reading time: 1 min
- Modified on Tue, 3 Oct, 2023 at 3:21 PM

---
The roadmap for growing a local Health & Wellness business online is simple: capture new leads, conversationally convert those leads into sales, turn those customers into positive reviews, and then reactivate those customers into repeat buyers. Here’s the playbook:

**Capture More Leads**

-   Install the [SMS Webchat Widget](https://docs.ghlcustomercare.com/docs/sites/chat-widget/how-to-install-ghl-customer-care-s-chat-widget) on the Health & Wellness business’s website.
-   Integrate the Health & Wellness business’s [Google Business Profile](https://docs.ghlcustomercare.com/docs/integrations/google-integrations/how-to-integrate-google-business-profile-gbp-with-ghl-customer-care) to activate Google Chat
-   Activate The [Missed-Call Text-Back](https://docs.ghlcustomercare.com/docs/phone-system/messaging/where-and-how-to-configure-the-missed-call-text-back-feature) so that any unanswered calls to the Health & Wellness business immediately receive a text message saying, “Sorry we missed your call - how can we help?”

**Nurture Leads into Bookings**

-   Configure helpful [Text Snippets](https://docs.ghlcustomercare.com/docs/marketing/sms-and-email-templates/text-snippets-templates) for phrases & links the Health & Wellness business often sends to people.
-   [Activate Conversation AI](https://docs.ghlcustomercare.com/docs/ai-employee/conversation-ai-goals-prompts-and-actions/appointment-booking-in-conversation-ai) so the Health & Wellness business has a fully trained, always-on assistant to conversationally convert leads into bookings.

**Turn Leads into Sales**

-   Configure Payment Integration for [Payment Forms](https://docs.ghlcustomercare.com/docs/payments/getting-started-w-payments/selling-products-on-order-forms-with-available-payment-providers), [Paid Appointment Calendars](https://docs.ghlcustomercare.com/docs/calendars-and-appointments/calendar-settings-and-preferences/collecting-payments-in-calendars), [Text-2-Pay](https://docs.ghlcustomercare.com/docs/payments/payment-links/text-to-pay-links), and [Tap-2-Pay](https://docs.ghlcustomercare.com/docs/payments/mobile-payments-tap-to-pay/tap-to-pay).

**Turn Sales into Positive Reviews**

-   Configure [Email & SMS Review Request](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/how-to-send-review-requests) Templates so the Health & Wellness business can quickly & easily request reviews with the tap of a button.

**Turn Sales into Repeat Customers**

-   Configure Newsletter [Email Template](https://docs.ghlcustomercare.com/docs/marketing/templates-2/email-templates-vs-email-campaigns) so the Health & Wellness business can easily send out news, updates, and promotions to their contacts.

---

Documentation for GHL Customer Care. Support: support@ghlcustomercare.com