# Industry Playbook - Hair/Nail Salon

> The roadmap for growing a local Hair/Nail Salon online is simple: capture new leads, conversationally convert those leads into sales, turn those…

- Source: https://docs.ghlcustomercare.com/docs/industry-guides/industry-playbooks/industry-playbook-hair-nail-salon
- Section: Industry Guides / Industry Playbooks
- Reading time: 1 min
- Modified on Tue, 3 Oct, 2023 at 3:19 PM

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The roadmap for growing a local Hair/Nail Salon online is simple: capture new leads, conversationally convert those leads into sales, turn those customers into positive reviews, and then reactivate those customers into patrons. Here’s the playbook:

**Capture More Leads**

-   Install the [SMS Webchat Widget](https://docs.ghlcustomercare.com/docs/sites/chat-widget/how-to-install-ghl-customer-care-s-chat-widget) on the Hair/Nail Salon owner’s website.
-   Integrate the Hair/Nail Salon owner’s [Google Business Profile](https://docs.ghlcustomercare.com/docs/integrations/google-integrations/how-to-integrate-google-business-profile-gbp-with-ghl-customer-care) to activate Google Chat
-   Activate The [Missed-Call Text-Back](https://docs.ghlcustomercare.com/docs/phone-system/messaging/where-and-how-to-configure-the-missed-call-text-back-feature) so that any unanswered calls to the Hair/Nail Salon owner's business immediately receive a text message saying, “Sorry we missed your call - how can we help?”

**Nurture Leads into Bookings**

-   Configure helpful [Text Snippets](https://docs.ghlcustomercare.com/docs/marketing/sms-and-email-templates/text-snippets-templates) for phrases & links the Hair/Nail Salon owner often sends to people.
-   [Activate Conversation AI](https://docs.ghlcustomercare.com/docs/ai-employee/conversation-ai-goals-prompts-and-actions/appointment-booking-in-conversation-ai) so the Hair/Nail Salon owner has a fully trained, always-on assistant to conversationally convert leads into bookings.

**Turn Leads into Sales**

-   Configure Payment Integration for [Payment Forms](https://docs.ghlcustomercare.com/docs/payments/getting-started-w-payments/selling-products-on-order-forms-with-available-payment-providers), [Paid Appointment Calendars](https://docs.ghlcustomercare.com/docs/calendars-and-appointments/calendar-settings-and-preferences/collecting-payments-in-calendars), [Text-2-Pay](https://docs.ghlcustomercare.com/docs/payments/payment-links/text-to-pay-links), and [Tap-2-Pay](https://docs.ghlcustomercare.com/docs/payments/mobile-payments-tap-to-pay/tap-to-pay).

**Turn Sales into Positive Reviews**

-   Configure [Email & SMS Review Request](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/how-to-send-review-requests) Templates so the Hair/Nail Salon owner can quickly & easily request reviews with the tap of a button.

**Turn Sales into Repeat Customers**

-   Configure Newsletter [Email Template](https://docs.ghlcustomercare.com/docs/marketing/templates-2/email-templates-vs-email-campaigns) so the Hair/Nail Salon owner can easily send out news, updates, and promotions to their contacts.

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