# How to Resubscribe After Unsubscribing from an Email List > Learn how GHL Customer Care’s resubscribe link restores email eligibility, how to verify DND changes, address reporting, and automate confirmation and re-engagement. - Source: https://docs.ghlcustomercare.com/docs/email/deliverability/how-to-resubscribe-after-unsubscribing-from-an-email-list - Section: Email / Deliverability - Reading time: 5 min - Images: 3, each explained below - Modified on Fri, 24 Apr at 1:41 AM --- Consent Recovery # Resubscribe in GHL Customer Care A one-click path for contacts to opt back into your marketing emails — how it works, how DND and reporting are affected, and how to verify the change in the contact record. Resubscribe gives contacts a simple way to opt back into your marketing emails after they've unsubscribed. This article explains how the resubscribe link on the unsubscribe success page works, how it affects DND and reporting, and how to verify everything in the contact record. You'll also find workflow ideas and FAQs to help you manage consent and deliverability with confidence. Table of Contents 1. [1What is Resubscribe in GHL Customer Care?](#what-is) 2. [2Key Benefits of Resubscribe](#benefits) 3. [3Where the Resubscribe Link Appears](#where) 4. [4DND & Consent Updates](#dnd) 5. [5Reporting Notes](#reporting) 6. [6Automation Ideas](#automation) 7. [7How To Set Up & Test Resubscribe](#setup) 8. [8Frequently Asked Questions](#faq) 9. [9Related Articles](#related) ## 1What is Resubscribe in GHL Customer Care? Resubscribe is a built-in option shown on the unsubscribe success page that lets a contact immediately opt back into email. When clicked, GHL Customer Care updates the contact so they're eligible to receive marketing emails again. This supports **compliant, contact-initiated consent recovery** — without manual edits to the contact record. ## 2Key Benefits of Resubscribe Understanding the value of resubscribe helps teams balance compliance with growth. The benefits below focus on faster recovery of consent, clearer CRM status, and smoother downstream reporting and automation. - **Frictionless consent recovery:** Contacts can opt back in with one click from the unsubscribe success page. - **Cleaner CRM status:** Updates the contact's email eligibility so you don't need manual DND toggles. - **Better campaign continuity:** Enables clean re-engagement sequences once a contact opts back in. - **Compliance-friendly workflow:** Captures a positive, contact-initiated action to help support consent records. - **Operational efficiency:** Reduces support tickets asking, "Please add me back." ## 3Where the Resubscribe Link Appears Knowing where the link displays helps you test end-to-end and set expectations for your team. The link appears on the unsubscribe success page after a contact completes an unsubscribe action. - The resubscribe option shows on the **unsubscribe success page** after a contact opts out from an email. - Availability may depend on the **unsubscribe flow type** configured in your account (One-Step, Two-Step, or Dynamic). Review your flow configuration to understand the exact experience (see **Configuring Unsubscribe Flows** in Related Articles). - If you use **default LC Email unsubscribe links** or **custom unsubscribe implementations**, confirm the success-page behavior in a quick test (steps below). - The link is intended for the same contact who unsubscribed — forwarded or altered links may not behave as expected. _**Screenshot:** Unsubscribe success page with the Resubscribe link highlighted near the confirmation message._ ## 4DND & Consent Updates Resubscribe changes a contact's eligibility to receive email. Here's what to look for so you can verify the change and keep consent records clear. - Clicking **Resubscribe** updates the contact so they can receive marketing emails again (email eligibility). - Verify the change in the contact record by reviewing **DND** status and **Activity/Consent** history. - Use notes or tags (e.g., `Resubscribed - {date}`) to preserve auditability for your team. Tip Compare the contact record **before** (Email = Unsubscribed / Blocked) and **after** (Email = Eligible / Not in DND) to confirm the update applied cleanly. ![Contact record DND status](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155066384601/original/p2MmPWsO9dTPjttroOcfJVK20reDjHgMzw.png) **DND & Consent Updates (image 1 of 3)** This screenshot appears in the "DND & Consent Updates" section of "How to Resubscribe After Unsubscribing from an Email List". For context, this section explains: Consent Recovery Resubscribe in GHL Customer Care A one-click path for contacts to opt back into your marketing emails — how it works, how DND and reporting are affected, and how to verify the change in the contact record. Resubscribe gives contacts a simple way to opt back into your marketing…. This part of the guide covers 8 fields, listed below. - Fields: 2 Key Benefits of Resubscribe, 3 Where the Resubscribe Link Appears, 4 DND & Consent Updates, 5 Reporting Notes, 6 Automation Ideas, 7 How To Set Up & Test Resubscribe, 8 Frequently Asked Questions, 9 Related Articles - Controls: unsubscribe success page, unsubscribe flow type, Configuring Unsubscribe Flows, default LC Email unsubscribe links, custom unsubscribe implementations, Resubscribe, DND, Activity/Consent, before, after, unsubscribed, message-level Full procedure: 1. 1 What is Resubscribe in GHL Customer Care? 2. 2 Key Benefits of Resubscribe 3. 3 Where the Resubscribe Link Appears 4. 4 DND & Consent Updates 5. 5 Reporting Notes 6. 6 Automation Ideas 7. 7 How To Set Up & Test Resubscribe 8. 8 Frequently Asked Questions 9. 9 Related Articles ## 5Reporting Notes Campaign analytics may not immediately reconcile unsubscribe and resubscribe events. Set expectations with your team and choose the right reports when validating metrics. - Some campaign statistics may still show the contact under **unsubscribed** for a period of time, even after they resubscribe. - When validating performance, compare **message-level** and **contact-level** data, and check known timing/aggregation behavior in your email reporting documentation. - Consider segmenting reports by **current eligibility** to get an accurate audience snapshot for future sends. ## 6Automation Ideas (Optional) Optional workflows you can layer on top of the core resubscribe flow to make the experience even smoother. - **Resubscribe confirmation email:** Trigger a short "welcome back" email that acknowledges the choice and links to preference settings. - **Auto-tag for audit trail:** Add a tag like `Resubscribed` with the date to simplify consent audits. - **Gentle re-engagement sequence:** Drip a low-volume series instead of adding contacts to large broadcasts immediately — respect the fresh consent. - **Internal team notification:** Notify the assigned rep in Slack or an internal email when a lapsed lead resubscribes. ## 7How To Set Up & Test Resubscribe A quick test validates your unsubscribe flow, confirms the resubscribe link appears, and verifies the change in the contact record before you rely on it in production. Step 1: Prepare a test contact - Create or identify a contact you can email. - Confirm they can receive emails (not currently suppressed). Step 2: Send a simple test email - Include the **default unsubscribe link** in the footer (or your configured unsubscribe method). - Send the email to your test contact. Step 3: Unsubscribe using the email - Open the email and click **Unsubscribe**. - Complete the unsubscribe flow and reach the **success** page. Step 4: Click "Resubscribe" on the success page - On the success page, click the **Resubscribe** link to opt back in. ![Unsubscribe success page with Resubscribe CTA](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155066384685/original/xP1HumHd4hylT7WkTnsSIpkPEZ3qILl3Sg.png) **How To Set Up & Test Resubscribe (image 2 of 3)** This screenshot appears in the "How To Set Up & Test Resubscribe" section of "How to Resubscribe After Unsubscribing from an Email List". For context, this section explains: Consent Recovery Resubscribe in GHL Customer Care A one-click path for contacts to opt back into your marketing emails — how it works, how DND and reporting are affected, and how to verify the change in the contact record. Resubscribe gives contacts a simple way to opt back into your marketing…. This part of the guide covers 8 fields, listed below. - Fields: 2 Key Benefits of Resubscribe, 3 Where the Resubscribe Link Appears, 4 DND & Consent Updates, 5 Reporting Notes, 6 Automation Ideas, 7 How To Set Up & Test Resubscribe, 8 Frequently Asked Questions, 9 Related Articles - Controls: unsubscribe success page, unsubscribe flow type, Configuring Unsubscribe Flows, default LC Email unsubscribe links, custom unsubscribe implementations, Resubscribe, DND, Activity/Consent, before, after, unsubscribed, message-level Full procedure: 1. 1 What is Resubscribe in GHL Customer Care? 2. 2 Key Benefits of Resubscribe 3. 3 Where the Resubscribe Link Appears 4. 4 DND & Consent Updates 5. 5 Reporting Notes 6. 6 Automation Ideas 7. 7 How To Set Up & Test Resubscribe 8. 8 Frequently Asked Questions 9. 9 Related Articles Step 5: Verify the contact record - Open the test contact and confirm email eligibility is restored (review **DND** and recent **Activity** entries). - Add a tag or note such as `Resubscribed - {date}` for internal tracking. ![Contact record after resubscribe](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155066384818/original/nADOI8yaMIKksmoQjKx7dz4b12iK7b7_LQ.png) **How To Set Up & Test Resubscribe (image 3 of 3)** This screenshot appears in the "How To Set Up & Test Resubscribe" section of "How to Resubscribe After Unsubscribing from an Email List". For context, this section explains: Consent Recovery Resubscribe in GHL Customer Care A one-click path for contacts to opt back into your marketing emails — how it works, how DND and reporting are affected, and how to verify the change in the contact record. Resubscribe gives contacts a simple way to opt back into your marketing…. This part of the guide covers 8 fields, listed below. - Fields: 2 Key Benefits of Resubscribe, 3 Where the Resubscribe Link Appears, 4 DND & Consent Updates, 5 Reporting Notes, 6 Automation Ideas, 7 How To Set Up & Test Resubscribe, 8 Frequently Asked Questions, 9 Related Articles - Controls: unsubscribe success page, unsubscribe flow type, Configuring Unsubscribe Flows, default LC Email unsubscribe links, custom unsubscribe implementations, Resubscribe, DND, Activity/Consent, before, after, unsubscribed, message-level Full procedure: 1. 1 What is Resubscribe in GHL Customer Care? 2. 2 Key Benefits of Resubscribe 3. 3 Where the Resubscribe Link Appears 4. 4 DND & Consent Updates 5. 5 Reporting Notes 6. 6 Automation Ideas 7. 7 How To Set Up & Test Resubscribe 8. 8 Frequently Asked Questions 9. 9 Related Articles You're All Set Resubscribe gives your audience a respectful way back in — without manual work for your team and with a clean audit trail. Test once, layer on a confirmation workflow, and trust the flow to handle the rest. ## Frequently Asked Questions Q: What if a contact resubscribes and later unsubscribes again? The most recent action governs eligibility. Historical analytics may still show prior states — use current contact status for future audience targeting. Q: Can I trigger a workflow when someone resubscribes? Yes. Use a Contact/DND status change or comparable trigger to start a confirmation email and tagging sequence. Q: Does resubscribe affect SMS or other channels? Resubscribe is designed to restore **email** eligibility. Channel-specific preferences should be managed independently per your DND settings. Q: How fast do reports update after resubscribe? Some statistics may continue to show the contact as unsubscribed for a period. Validate using contact-level status and recent activity when reconciling. Q: Will the resubscribe option work with custom unsubscribe implementations? If you've customized the unsubscribe experience, confirm the success page includes the resubscribe option by running a quick test. Q: Can I bulk-resubscribe contacts? Resubscribe is a contact-initiated action from the unsubscribe success page. For manual exceptions, follow your compliance and consent procedures. Q: What's the best practice after someone resubscribes? Send a short confirmation, provide preference links, and start a gentle re-engagement sequence rather than immediately adding them to large broadcasts. Q: Is there a time limit on how long the resubscribe link stays active? The link is tied to the contact and the success page — it works as long as the unsubscribe success page is reachable. If you customize the page, preserve the resubscribe element. Q: Does resubscribing overwrite earlier consent records? No — resubscribing is recorded as a new, positive consent event on top of the existing history. Prior actions remain visible in the Activity/Consent log for audit purposes. Related Articles  [Configuring Unsubscribe Flows](https://docs.ghlcustomercare.com/docs/marketing/campaign-settings-functionalities/configuring-unsubscribe-flows-one-step-two-step-dynamic)   [Managing Default Unsubscribe Links in LC Email](https://docs.ghlcustomercare.com/docs/email/lc-email/managing-default-unsubscribe-links-in-lc-email)   Creating & Managing Custom Unsubscribe Links   [Workflow Trigger: Contact/DND Change](https://docs.ghlcustomercare.com/docs/workflows/contact-workflow-triggers/workflow-trigger-contact-changed) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com