# Managing Marketplace App Permissions: White Label Agency Control

> This article explains how white label agencies can manage which Marketplace apps are available to their sub-accounts. Agencies can allow access to all…

- Source: https://docs.ghlcustomercare.com/docs/app-marketplace/view-install-and-uninstallation-apps/managing-marketplace-app-permissions-white-label-agency-control
- Section: App marketplace / View, Install & Uninstallation Apps
- Reading time: 4 min
- Images: 15, each explained below
- Modified on Mon, 14 Sep at 10:05 AM

---
This article explains how white label agencies can manage which Marketplace apps are available to their sub-accounts. Agencies can allow access to all Marketplace apps or restrict sub-accounts to apps explicitly approved by the agency.

**TABLE OF CONTENTS**

-   Locating the App Permissions Management:
-   Approving Apps:
-   [Disapproving Apps:](#disapproving-apps)
-   Bulk Approve/Disapprove Marketplace Apps:

---

## **Choose Which Marketplace Apps Sub-Accounts Can Access**

  
Use **Show only approved apps to sub-accounts** to control whether your sub-accounts can access all Marketplace apps or only apps your agency has approved.

<table class="ql-table-embed-table" style="width: 79%"><tbody><tr><td class="ql-container ql-bubble" colspan="1" rowspan="1" style="width: 41.2506%"><div class="ql-editor ql-cls-checklist ql-reduce-empty-line-height ql-table-embed-cell"><div class="ql-block">Setting</div></div></td><td class="ql-container ql-bubble" colspan="1" rowspan="1" style="width: 58.573%"><div class="ql-editor ql-cls-checklist ql-reduce-empty-line-height ql-table-embed-cell"><div class="ql-block">App availability for sub-accounts</div></div></td></tr><tr><td class="ql-container ql-bubble" colspan="1" rowspan="1" style="width: 41.2506%"><div class="ql-editor ql-cls-checklist ql-reduce-empty-line-height ql-table-embed-cell"><div class="ql-block"><strong>Disabled</strong></div></div></td><td class="ql-container ql-bubble" colspan="1" rowspan="1" style="width: 58.573%"><div class="ql-editor ql-cls-checklist ql-reduce-empty-line-height ql-table-embed-cell"><div class="ql-block">All Marketplace apps are available to sub-accounts. This is the default setting.</div></div></td></tr><tr><td class="ql-container ql-bubble" colspan="1" rowspan="1" style="width: 41.2506%"><div class="ql-editor ql-cls-checklist ql-reduce-empty-line-height ql-table-embed-cell"><div class="ql-block"><strong>Enabled</strong></div></div></td><td class="ql-container ql-bubble" colspan="1" rowspan="1" style="width: 58.573%"><div class="ql-editor ql-cls-checklist ql-reduce-empty-line-height ql-table-embed-cell"><div class="ql-block">Only Marketplace apps explicitly approved by the agency are available to sub-accounts.</div></div></td></tr></tbody></table>

Enable **Show only approved apps to sub-accounts** when you want your agency to control which Marketplace apps are available to sub-accounts.

> **Before enabling this setting:** Review the current approval statuses in the app list and confirm that the apps you want sub-accounts to access are approved.

---

## **Manage App Access**

Agency admins can control which Marketplace apps are available to their sub-accounts from one place.

1.  Go to **App Marketplace**.
    
2.  Click **Settings**.
    
3.  Select **Manage App Access**.
    

### 

![Control Which Apps Sub-Accounts Can Access (image 1 of 15)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155080370269/original/P7cMhAaNyeGeV550xLBR2bmwT5BmNJ7Qrw.jpeg)

**Control Which Apps Sub-Accounts Can Access (image 1 of 15)**

This screenshot appears in the "Control Which Apps Sub-Accounts Can Access" section of "Managing Marketplace App Permissions: White Label Agency Control". The text alongside this image reads: Go to App Marketplace. Click Settings. Select Manage App Access. Immediately after, the guide continues: Use Show only approved apps to sub-accounts to control Marketplace app access.
- Where to go: Go to App Marketplace. Click Settings. Select Manage App Access.
- Controls: Show only approved apps to sub-accounts
- Next: Use Show only approved apps to sub-accounts to control Marketplace app access.

Full procedure:

1. Disabled: All Marketplace apps are available to sub-accounts.
2. Enabled: Only apps explicitly approved by the agency are available to sub-accounts.

**Control Which Apps Sub-Accounts Can Access**

Use **Show only approved apps to sub-accounts** to control Marketplace app access.

-   **Disabled:** All Marketplace apps are available to sub-accounts.
    
-   **Enabled:** Only apps explicitly approved by the agency are available to sub-accounts.
    

The setting is disabled by default.

### **Control Marketplace Discovery in Ask AI**

Agency admins can control whether sub-account admins can discover Marketplace apps through Ask AI.

**Note:** This setting applies only to location admins. Agency admins can always discover marketplace apps in Ask AI.

Configure Ask AI Discoverability

1.  Go to **App Marketplace**.
2.  Click **Settings**.
3.  Select **Marketplace Visibility.**
4.  Locate **Ask AI Discoverability**.
5.  **Enable** or **disable** the setting.

When enabled, sub-account admins can ask Ask AI for apps or integrations and receive relevant Marketplace recommendations.

When disabled, Ask AI does not surface Marketplace app recommendations to sub-account admins.

Agency admins continue to have access to Marketplace discovery.

Existing Marketplace visibility and app-access controls continue to apply.

![Control Marketplace Discovery in Ask AI (image 2 of 15)](https://jumpshare.com/share/nJ4Kei9GFhvIkIgYuiwz+/GIF+Recording+2026-09-14+at+20.28.57.gif)

**Control Marketplace Discovery in Ask AI (image 2 of 15)**

This animation appears in the "Control Marketplace Discovery in Ask AI" section of "Managing Marketplace App Permissions: White Label Agency Control". The text alongside this image reads: Existing Marketplace visibility and app-access controls continue to apply. Immediately after, the guide continues: You can review and approve Marketplace apps directly from Manage App Access.
- What this covers: Existing Marketplace visibility and app-access controls continue to apply.
- Controls: App Marketplace, Settings, Marketplace Visibility., Ask AI Discoverability, Enable, disable
- Next: You can review and approve Marketplace apps directly from Manage App Access.

Full procedure:

1. Go to App Marketplace.
2. Click Settings.
3. Select Marketplace Visibility.
4. Locate Ask AI Discoverability.
5. Enable or disable the setting.

---

## **Approve Marketplace Apps**

You can review and approve Marketplace apps directly from **Manage App Access.**

1\. Go to App Marketplace → Settings → Manage App Access.

2\. Find the app you want to manage.

3\. Review its current approval status.

4\. Select Approve.

Use search and filters to find specific apps more quickly.

When Show only approved apps to sub-accounts is enabled, approved apps are available to sub-accounts.

![Approve Marketplace Apps (image 3 of 15)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155009952241/original/crNm9hhSccga56_GnJLMP4ZjpRHd-9-TJg.png)

**Approve Marketplace Apps (image 3 of 15)**

This screenshot appears in the "Approve Marketplace Apps" section of "Managing Marketplace App Permissions: White Label Agency Control". The text alongside this image reads: When Show only approved apps to sub-accounts is enabled, approved apps are available to sub-accounts. Immediately after, the guide continues: Confirm your decision by clicking 'Approve' in the modal window.
- What this covers: When Show only approved apps to sub-accounts is enabled, approved apps are available to sub-accounts.
- Controls: Manage App Access.
- Next: Confirm your decision by clicking 'Approve' in the modal window.

Full procedure:

1. Click 'approve' on the right top corner.
2. Confirm the action by selecting 'Approve' in the modal.

-   Confirm your decision by clicking 'Approve' in the modal window.

![Approve Marketplace Apps (image 4 of 15)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155009952348/original/ZNidXSC_JcD_9Ewv_N4NSJRuCsE9GXPplA.png)

**Approve Marketplace Apps (image 4 of 15)**

This screenshot appears in the "Approve Marketplace Apps" section of "Managing Marketplace App Permissions: White Label Agency Control". The text alongside this image reads: Confirm your decision by clicking 'Approve' in the modal window. Immediately after, the guide continues: Once approved, the apps become visible to sub-account users under their App Marketplace. These users can then view and install them.
- How to confirm: Confirm your decision by clicking 'Approve' in the modal window.
- Controls: Manage App Access.
- Next: Once approved, the apps become visible to sub-account users under their App Marketplace. These users can then view and install them.

Full procedure:

1. Click 'approve' on the right top corner.
2. Confirm the action by selecting 'Approve' in the modal.

-   Once approved, the apps become visible to sub-account users under their App Marketplace. These users can then view and install them.

**For Individual Apps:**

-   Navigate to the app details page by clicking on the specific app.

![Approve Marketplace Apps (image 5 of 15)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155009952447/original/kV2Q5zmlKngFwCeoRggiKvLyhdlx1uSxUw.png)

**Approve Marketplace Apps (image 5 of 15)**

This screenshot appears in the "Approve Marketplace Apps" section of "Managing Marketplace App Permissions: White Label Agency Control". The text alongside this image reads: Navigate to the app details page by clicking on the specific app. Immediately after, the guide continues: Click 'approve' on the right top corner. Confirm the action by selecting 'Approve' in the modal.
- Where to go: Navigate to the app details page by clicking on the specific app.
- Controls: Manage App Access.
- Next: Click 'approve' on the right top corner. Confirm the action by selecting 'Approve' in the modal.

Full procedure:

1. Click 'approve' on the right top corner.
2. Confirm the action by selecting 'Approve' in the modal.

-   Click 'approve' on the right top corner.
-   Confirm the action by selecting 'Approve' in the modal.

## **Disapproving Apps:**

-   Under 'App state', select 'Approved apps'.

![Disapproving Apps: (image 6 of 15)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155009952542/original/OxMJRvLAfVqIwILE33GvCgpapUy_kPrilw.png)

**Disapproving Apps: (image 6 of 15)**

This screenshot appears in the "Disapproving Apps:" section of "Managing Marketplace App Permissions: White Label Agency Control". The text alongside this image reads: Under 'App state', select 'Approved apps'. Immediately after, the guide continues: For bulk action, choose the apps you wish to disapprove and click the 'disapprove' button on the right top corner.
- What to choose: Under 'App state', select 'Approved apps'.
- Next: For bulk action, choose the apps you wish to disapprove and click the 'disapprove' button on the right top corner.

-   For bulk action, choose the apps you wish to disapprove and click the 'disapprove' button on the right top corner.

![Disapproving Apps: (image 7 of 15)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155009952652/original/_V33Bgz4gIO6zAKLKD1rH5m-7Mg5OKaXoA.png)

**Disapproving Apps: (image 7 of 15)**

This screenshot appears in the "Disapproving Apps:" section of "Managing Marketplace App Permissions: White Label Agency Control". The text alongside this image reads: For bulk action, choose the apps you wish to disapprove and click the 'disapprove' button on the right top corner. Immediately after, the guide continues: Confirm your decision by typing 'CONFIRM' in the action box and then click on 'disapprove'.
- What to choose: For bulk action, choose the apps you wish to disapprove and click the 'disapprove' button on the right top corner.
- Next: Confirm your decision by typing 'CONFIRM' in the action box and then click on 'disapprove'.

-   Confirm your decision by typing 'CONFIRM' in the action box and then click on 'disapprove'.

### 

![Disapproving Apps: (image 8 of 15)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155009952707/original/ZjBNjcxoXBNHy_wY8cPJhea8hFUI5iFmRw.png)

**Disapproving Apps: (image 8 of 15)**

This screenshot appears in the "Disapproving Apps:" section of "Managing Marketplace App Permissions: White Label Agency Control". The text alongside this image reads: Confirm your decision by typing 'CONFIRM' in the action box and then click on 'disapprove'. Immediately after, the guide continues: The disapproved apps will no longer be visible or installable at the sub-account level. If these apps were previously installed, they will be uninstalled from all associated sub-accounts. This includes any supplementary features, such as….
- How to confirm: Confirm your decision by typing 'CONFIRM' in the action box and then click on 'disapprove'.
- Controls: Installed Apps Visibility by Level, Agency Apps, Sub-account Apps
- Next: The disapproved apps will no longer be visible or installable at the sub-account level. If these apps were previously installed, they will be uninstalled from all associated sub-accounts. This includes any supplementary features, such as custom conversation providers, workflow actions, triggers, and more. Disapproved apps can be approved again in the future. However, they won't be automatically reinstalled in sub-accounts where they were previously installed. They need to be manually installed again.

Full procedure:

1. The disapproved apps will no longer be visible or installable at the sub-account level.
2. If these apps were previously installed, they will be uninstalled from all associated sub-accounts. This includes any supplementary features, such as custom conversation providers, workflow actions, triggers, and more.
3. Disapproved apps can be approved again in the future. However, they won't be automatically reinstalled in sub-accounts where they were previously installed. They need to be manually installed again.

**Effects of Disapproving:**

-   The disapproved apps will no longer be visible or installable at the sub-account level.
-   If these apps were previously installed, they will be uninstalled from all associated sub-accounts. This includes any supplementary features, such as custom conversation providers, workflow actions, triggers, and more.
-   Disapproved apps can be approved again in the future. However, they won't be automatically reinstalled in sub-accounts where they were previously installed. They need to be manually installed again.

**Installed Apps Visibility by Level**

Installed Apps may now separate app visibility into **Agency Apps** and **Sub-account Apps**, helping users manage app installations at the correct level based on their access and permissions.

---

## **Restrict Marketplace Access to Approved Apps**

Agencies can choose whether sub-accounts have access to all Marketplace apps or only apps approved by the agency.

1.  Go to **App Marketplace > Settings > Manage App Access**.
    
    
![Step 1 of 6: Go to App Marketplace > Settings > Manage App Access](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155080371209/original/n03A_xLSva2K24d2nsoDCfj606iFrwLvJA.png)

**Step 1 of 6: Go to App Marketplace > Settings > Manage App Access**

This screenshot accompanies step 1 of 6 in the "Restrict Marketplace Access to Approved Apps" section of "Managing Marketplace App Permissions: White Label Agency Control". At this point in the walkthrough you go to App Marketplace > Settings > Manage App Access. The navigation path used here is App Marketplace > Settings > Manage App Access. The next step is to locate Show only approved apps to sub-accounts.

- Path: App Marketplace > Settings > Manage App Access
- Where to go: Go to App Marketplace > Settings > Manage App Access.
- Controls: Show only approved apps to sub-accounts, Approve, Disapprove
- Next: Locate Show only approved apps to sub-accounts.

Full procedure:

1. Go to App Marketplace > Settings > Manage App Access.  <- this image
2. Locate Show only approved apps to sub-accounts.
3. Enable the setting to restrict access to approved apps only.
4. Review the Marketplace app list.
5. Use Approve or Disapprove to manage access for individual apps.
6. Use search and filters to find specific apps.

    
    **
    
    
![Step 1 of 6: Go to App Marketplace > Settings > Manage App Access](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155080371284/original/B7c-kgTOP5RpxYylzGU-9nvtogsH4AfjEQ.png)

**Step 1 of 6: Go to App Marketplace > Settings > Manage App Access**

This screenshot accompanies step 1 of 6 in the "Restrict Marketplace Access to Approved Apps" section of "Managing Marketplace App Permissions: White Label Agency Control". At this point in the walkthrough you go to App Marketplace > Settings > Manage App Access. The navigation path used here is App Marketplace > Settings > Manage App Access. The next step is to locate Show only approved apps to sub-accounts.

- Path: App Marketplace > Settings > Manage App Access
- Where to go: Go to App Marketplace > Settings > Manage App Access.
- Controls: Show only approved apps to sub-accounts, Approve, Disapprove
- Next: Locate Show only approved apps to sub-accounts.

Full procedure:

1. Go to App Marketplace > Settings > Manage App Access.  <- this image
2. Locate Show only approved apps to sub-accounts.
3. Enable the setting to restrict access to approved apps only.
4. Review the Marketplace app list.
5. Use Approve or Disapprove to manage access for individual apps.
6. Use search and filters to find specific apps.

    
    **
2.  Locate **Show only approved apps to sub-accounts**.  
     
    
    
![Step 2 of 6: Locate Show only approved apps to sub-accounts](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155080371317/original/96zCarQl8syl15DFOKhKiXBsBLgZeyf3fg.png)

**Step 2 of 6: Locate Show only approved apps to sub-accounts**

This screenshot accompanies step 2 of 6 in the "Restrict Marketplace Access to Approved Apps" section of "Managing Marketplace App Permissions: White Label Agency Control". At this point in the walkthrough you locate Show only approved apps to sub-accounts. The navigation path used here is App Marketplace > Settings > Manage App Access. The next step is to enable the setting to restrict access to approved apps only.

- Path: App Marketplace > Settings > Manage App Access
- What this covers: Locate Show only approved apps to sub-accounts.
- Controls: Show only approved apps to sub-accounts, Approve, Disapprove
- Next: Enable the setting to restrict access to approved apps only.

Full procedure:

1. Go to App Marketplace > Settings > Manage App Access.
2. Locate Show only approved apps to sub-accounts.  <- this image
3. Enable the setting to restrict access to approved apps only.
4. Review the Marketplace app list.
5. Use Approve or Disapprove to manage access for individual apps.
6. Use search and filters to find specific apps.

    
3.  Enable the setting to restrict access to approved apps only.
    
4.  Review the Marketplace app list.
    
    
![Step 4 of 6: Review the Marketplace app list](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155080371387/original/D2gRqO3qKQv9LpYYd36Gyvnoa4-5lKb4SA.png)

**Step 4 of 6: Review the Marketplace app list**

This screenshot accompanies step 4 of 6 in the "Restrict Marketplace Access to Approved Apps" section of "Managing Marketplace App Permissions: White Label Agency Control". At this point in the walkthrough you review the Marketplace app list. For context, this section explains: Agencies can choose whether sub-accounts have access to all Marketplace apps or only apps approved by the agency. The navigation path used here is App Marketplace > Settings > Manage App Access. The next step is to use Approve or Disapprove to manage access for individual apps.

- Path: App Marketplace > Settings > Manage App Access
- What this covers: Review the Marketplace app list.
- Controls: Show only approved apps to sub-accounts, Approve, Disapprove
- Next: Use Approve or Disapprove to manage access for individual apps.

Full procedure:

1. Go to App Marketplace > Settings > Manage App Access.
2. Locate Show only approved apps to sub-accounts.
3. Enable the setting to restrict access to approved apps only.
4. Review the Marketplace app list.  <- this image
5. Use Approve or Disapprove to manage access for individual apps.
6. Use search and filters to find specific apps.

    
5.  Use **Approve** or **Disapprove** to manage access for individual apps.
    
6.  Use search and filters to find specific apps.
    

### **Effects of Disabling**

-   Sub-accounts can view or install any marketplace apps.
-   This is the default setting.

**Re-enabling this Option:**

-   Navigate to 'App Marketplace' from the left menu. (Enable from labs if not visible).
-   Click 'Manage App Permissions' on the top right.
-   Click the settings icon on the top right.
-   Select the box 'allow sub-accounts to view and install apps built by 3rd party developers'.
-   Click 'Save'.

Only Marketplace apps explicitly approved by the agency are available to sub-accounts.

![Effects of Disabling (image 13 of 15)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155009953103/original/Io6XUT3WdULW-GS8Usrj1AharLNOjtWT_g.png)

**Effects of Disabling (image 13 of 15)**

This screenshot appears in the "Effects of Disabling" section of "Managing Marketplace App Permissions: White Label Agency Control". The text alongside this image reads: Only Marketplace apps explicitly approved by the agency are available to sub-accounts. Immediately after, the guide continues: All new public apps will automatically be approved for your sub-accounts. All previously approved apps will become visible and installable at the sub-account level. Disapproved apps will remain in their disapproved status until manually….
- What this covers: Only Marketplace apps explicitly approved by the agency are available to sub-accounts.
- Next: All new public apps will automatically be approved for your sub-accounts. All previously approved apps will become visible and installable at the sub-account level. Disapproved apps will remain in their disapproved status until manually approved.

Full procedure:

1. Sub-accounts can view or install any marketplace apps.
2. This is the default setting.

### 

![Effects of Disabling (image 14 of 15)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155009953148/original/XhegHN1AksJVvGolrfv-Yk-BhkmoJo5WDQ.png)

**Effects of Disabling (image 14 of 15)**

This screenshot appears in the "Effects of Disabling" section of "Managing Marketplace App Permissions: White Label Agency Control". The text alongside this image reads: Only Marketplace apps explicitly approved by the agency are available to sub-accounts. Immediately after, the guide continues: All new public apps will automatically be approved for your sub-accounts. All previously approved apps will become visible and installable at the sub-account level. Disapproved apps will remain in their disapproved status until manually….
- What this covers: Only Marketplace apps explicitly approved by the agency are available to sub-accounts.
- Next: All new public apps will automatically be approved for your sub-accounts. All previously approved apps will become visible and installable at the sub-account level. Disapproved apps will remain in their disapproved status until manually approved.

Full procedure:

1. All new public apps will automatically be approved for your sub-accounts.
2. All previously approved apps will become visible and installable at the sub-account level.
3. Disapproved apps will remain in their disapproved status until manually approved.

**Effects of Re-enabling:**

-   All new public apps will automatically be approved for your sub-accounts.
-   All previously approved apps will become visible and installable at the sub-account level.
-   Disapproved apps will remain in their disapproved status until manually approved.

![Effects of Disabling (image 15 of 15)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155009953560/original/h5AsP5DCRiqRGX_PyfSmNDr2oG4uDAaodg.png)

**Effects of Disabling (image 15 of 15)**

This screenshot appears in the "Effects of Disabling" section of "Managing Marketplace App Permissions: White Label Agency Control". The text alongside this image reads: All new public apps will automatically be approved for your sub-accounts. All previously approved apps will become visible and installable at the sub-account level. Disapproved apps will remain in their disapproved status until manually approved.
- What this covers: All new public apps will automatically be approved for your sub-accounts. All previously approved apps will become visible and installable at the sub-account level. Disapproved apps will remain in their disapproved status until manually approved.

Full procedure:

1. All new public apps will automatically be approved for your sub-accounts.
2. All previously approved apps will become visible and installable at the sub-account level.
3. Disapproved apps will remain in their disapproved status until manually approved.

---

Documentation for GHL Customer Care. Support: support@ghlcustomercare.com