# SaaS Multi-Brands Overview > SaaS Multi-Brands Overview The SaaS Multi-Brands feature allows agencies to manage up to two distinct brands within a single SaaS account. Each brand can… - Source: https://docs.ghlcustomercare.com/docs/agency-view/saas-configurator/saas-multi-brands-overview - Section: Agency View / SaaS Configurator - Reading time: 4 min - Images: 13, each explained below - Modified on Mon, 27 Jul at 4:58 AM --- # SaaS Multi-Brands Overview The **SaaS Multi-Brands** feature allows agencies to manage **up to two distinct brands** within a single SaaS account. Each brand can have its own independent branding and white-label configurations, which can then be mapped to subaccounts for a consistent and tailored experience.Each brand can have its own logo, domain and WL settings. --- **TABLE OF CONTENTS** - [SaaS Multi-Brands Overview](#saas-multi-brands-overview) - [Why Use Multi-Brands?](#why-use-multi-brands) - [What Configurations Make Up a Brand?](#what-configurations-make-up-a-brand) - [Availability](#availability) - [Creating a New Brand](#creating-a-new-brand) - [Prerequisites](#prerequisites) - [Steps to Create a Brand](#steps-to-create-a-brand) - [Managing Multiple Brands](#managing-multiple-brands) - [Brand Settings](#brand-settings) - [Mark a Brand as Default](#mark-a-brand-as-default) - [Deleting a Brand](#deleting-a-brand) - Attaching a brand to a subaccount - 1\. Map a Brand to a Subaccount - 2\. Map a Brand to a SaaS Plan --- ## Why Use Multi-Brands? Using multiple brands gives you: - **Flexibility to explore new niches** Run different business models or industries under separate brand identities. - **A tailored client experience** Customize branding and presentation for different sets of clients. --- ## What Configurations Make Up a Brand? The following White Label configurations together define a **brand**: - Logo - Brand Name - Brand Email - Brand Phone Number - White Label (WL) Domain - API Domain - Privacy Policy & Terms and Conditions URLs - Custom JavaScript - Custom CSS - Theme --- ## Availability **This feature is available only on the $497 Pro plan.** --- # Creating a New Brand ### Prerequisites - A **White Label domain must already be configured** for your current (default) brand . The WL domain acts as a **unique identifier** for each brand. - The **“Create Brand” CTA** will only be enabled once a WL domain is set up for the current brand. **Follow the steps outlined in the below  article to configure your White Label domain:**  [How to Set Up a Whitelabel Domain for the Desktop Web App](https://docs.ghlcustomercare.com/docs/add-ons-and-sales-trainings/whitelabel-desktop-app/how-to-set-up-a-whitelabel-domain-for-the-desktop-web-app) --- ### Steps to Create a Brand 1. Navigate to **Settings → Company → White Label** tab. ![Step 1 of 5: Navigate to Settings → Company → White Label tab](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155062412586/original/XXWGL6rR4qJ-9V4lBcZFbfj2VryOn51lTw.png) **Step 1 of 5: Navigate to Settings → Company → White Label tab** This screenshot accompanies step 1 of 5 in the "Steps to Create a Brand" section of "SaaS Multi-Brands Overview". At this point in the walkthrough you navigate to Settings → Company → White Label tab. The next step is to click Add New Brand. - Where to go: Navigate to Settings → Company → White Label tab. - Controls: Settings → Company → White Label, Add New Brand - Next: Click Add New Brand. Full procedure: 1. Navigate to Settings → Company → White Label tab. <- this image 2. Click Add New Brand. 3. Enter: 1.Brand Name 2.Whitelabel Domain 4. Complete the domain setup. 5. Once completed, the brand will be created successfully. 2. Click **Add New Brand**. 3. Enter:    1.Brand Name    2.Whitelabel Domain ![Step 3 of 5: Enter: 1.Brand Name 2.Whitelabel Domain](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155062412625/original/LKu8IuyIgrmHLFC4oYSMQQVUG2xbmtQ0xQ.png) **Step 3 of 5: Enter: 1.Brand Name 2.Whitelabel Domain** This screenshot accompanies step 3 of 5 in the "Steps to Create a Brand" section of "SaaS Multi-Brands Overview". At this point in the walkthrough you enter: 1.Brand Name 2.Whitelabel Domain. For context, this section explains: Navigate to Settings → Company → White Label tab. Click Add New Brand. Enter: 1.Brand Name 2.Whitelabel Domain Complete the domain setup. Once completed, the brand will be created successfully. The next step is to complete the domain setup. - What to fill in: Enter: 1.Brand Name 2.Whitelabel Domain - Controls: Settings → Company → White Label, Add New Brand - Next: Complete the domain setup. Full procedure: 1. Navigate to Settings → Company → White Label tab. 2. Click Add New Brand. 3. Enter: 1.Brand Name 2.Whitelabel Domain <- this image 4. Complete the domain setup. 5. Once completed, the brand will be created successfully. 4. Complete the domain setup. ![Step 4 of 5: Complete the domain setup](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155062412837/original/eOWxMNKNl2HSJXWV4prJ20YVv44NhsmkAA.png) **Step 4 of 5: Complete the domain setup** This screenshot accompanies step 4 of 5 in the "Steps to Create a Brand" section of "SaaS Multi-Brands Overview". At this point in the walkthrough you complete the domain setup. For context, this section explains: Navigate to Settings → Company → White Label tab. Click Add New Brand. Enter: 1.Brand Name 2.Whitelabel Domain Complete the domain setup. Once completed, the brand will be created successfully. The next step is to once completed, the brand will be created successfully. - What this covers: Complete the domain setup. - Controls: Settings → Company → White Label, Add New Brand - Next: Once completed, the brand will be created successfully. Full procedure: 1. Navigate to Settings → Company → White Label tab. 2. Click Add New Brand. 3. Enter: 1.Brand Name 2.Whitelabel Domain 4. Complete the domain setup. <- this image 5. Once completed, the brand will be created successfully. 5. Once completed, the brand will be created successfully. ![Step 5 of 5: Once completed, the brand will be created successfully](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155062413036/original/DoTRalYliDuwpoN3dDKSz0OOCNy0_rrMbw.jpeg) **Step 5 of 5: Once completed, the brand will be created successfully** This screenshot accompanies step 5 of 5 in the "Steps to Create a Brand" section of "SaaS Multi-Brands Overview". At this point in the walkthrough you once completed, the brand will be created successfully. - What this covers: Once completed, the brand will be created successfully. - Controls: Settings → Company → White Label, Add New Brand Full procedure: 1. Navigate to Settings → Company → White Label tab. 2. Click Add New Brand. 3. Enter: 1.Brand Name 2.Whitelabel Domain 4. Complete the domain setup. 5. Once completed, the brand will be created successfully. <- this image --- ## Managing Multiple Brands Once a new brand is added: - You can **toggle between the two brands** using the brand switcher. ![Step 1 of 3: You can toggle between the two brands using the brand switcher](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155062412910/original/7k2YLDiWjtWT3uYzLw0nUP5JCLZtJWe3NQ.png) **Step 1 of 3: You can toggle between the two brands using the brand switcher** This screenshot accompanies step 1 of 3 in the "Managing Multiple Brands" section of "SaaS Multi-Brands Overview". At this point in the walkthrough you you can toggle between the two brands using the brand switcher. The next step is to select a brand to edit its, Logo, Custom CSS / JS, Theme and other branding details. - What to choose: You can toggle between the two brands using the brand switcher. - Controls: toggle between the two brands - Next: Select a brand to edit its, Logo, Custom CSS / JS, Theme and other branding details. Full procedure: 1. You can toggle between the two brands using the brand switcher. <- this image 2. Select a brand to edit its, Logo, Custom CSS / JS, Theme and other branding details. 3. Save changes to apply them to that specific brand. - Select a brand to edit its , Logo , Custom CSS / JS, Theme and other branding details. ![Step 2 of 3: Select a brand to edit its, Logo, Custom CSS / JS, Theme and other…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155062413074/original/LUONobDOk32xC01gBZmSWKmdlVn3QKltmg.png) **Step 2 of 3: Select a brand to edit its, Logo, Custom CSS / JS, Theme and other…** This screenshot accompanies step 2 of 3 in the "Managing Multiple Brands" section of "SaaS Multi-Brands Overview". At this point in the walkthrough you select a brand to edit its, Logo, Custom CSS / JS, Theme and other branding details. The next step is to save changes to apply them to that specific brand. - What to choose: Select a brand to edit its, Logo, Custom CSS / JS, Theme and other branding details. - Controls: toggle between the two brands - Next: Save changes to apply them to that specific brand. Full procedure: 1. You can toggle between the two brands using the brand switcher. 2. Select a brand to edit its, Logo, Custom CSS / JS, Theme and other branding details. <- this image 3. Save changes to apply them to that specific brand. - Save changes to apply them to that specific brand. When a brand is attached to a subaccount, all configured WL settings are applied automatically, ensuring consistent brand representation. ## Brand Settings ### Mark a Brand as Default You can mark **one brand as the default** by: 1. Toggling to the required brand. 2. Clicking the **three-dot (⋮) menu**. 3. Selecting **Set as Default**. - By default, the **first brand created** is automatically marked as the default brand. ![Step 1 of 1: By default, the first brand created is automatically marked as the…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155062413317/original/eAeKUXK0JxRFhGA58zhJa9lu8W8_m5XACg.png) **Step 1 of 1: By default, the first brand created is automatically marked as the…** This screenshot accompanies step 1 of 1 in the "Mark a Brand as Default" section of "SaaS Multi-Brands Overview". At this point in the walkthrough you by default, the first brand created is automatically marked as the default brand. The default brand is used. This part of the guide covers 2 fields, listed below. - What this covers: By default, the first brand created is automatically marked as the default brand. The default brand is used: - Fields: As a fallback for subaccounts without a brand attached, Across agency-level configurations - Controls: first brand created, one brand as the default, three-dot (⋮) menu, Set as Default ![Step 1 of 1: By default, the first brand created is automatically marked as the…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155064263741/original/oqo6iYFoCHu_fSkgrYqIj4M01W9aGdudqw.png) **Step 1 of 1: By default, the first brand created is automatically marked as the…** This screenshot accompanies step 1 of 1 in the "Mark a Brand as Default" section of "SaaS Multi-Brands Overview". At this point in the walkthrough you by default, the first brand created is automatically marked as the default brand. The default brand is used. This part of the guide covers 2 fields, listed below. - What this covers: By default, the first brand created is automatically marked as the default brand. The default brand is used: - Fields: As a fallback for subaccounts without a brand attached, Across agency-level configurations - Controls: first brand created, one brand as the default, three-dot (⋮) menu, Set as Default The default brand is used: - As a fallback for subaccounts without a brand attached - Across agency-level configurations --- ### Deleting a Brand 1. Toggle to the brand you want to delete. 2. Click the **three-dot menu**. 3. Select **Delete**. ![Step 3 of 3: Select Delete](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155064263793/original/dFUCSIhD-dtDQuuSj0a8U8fZiOUYJOJXow.png) **Step 3 of 3: Select Delete** This screenshot accompanies step 3 of 3 in the "Deleting a Brand" section of "SaaS Multi-Brands Overview". At this point in the walkthrough you select Delete. For context, this section explains: Toggle to the brand you want to delete. Click the three-dot menu. Select Delete. - What to choose: Select Delete. - Controls: Delete, three-dot menu, fall back to the default brand Full procedure: 1. Toggle to the brand you want to delete. 2. Click the three-dot menu. 3. Select Delete. <- this image **Important:** When a brand is deleted, any subaccounts associated with it will automatically **fall back to the default brand**. --- # Attaching Brands to Sub-Accounts You can associate a brand with a sub-account in two ways: ### 1\. Link Individual Sub-Accounts to a Brand **During sub-account creation** If your agency has multiple brands configured, you’ll see an option to select a brand at the top of the **Create Sub-Account** form. ![1. Link Individual Sub-Accounts to a Brand (image 10 of 13)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155062424777/original/Gs2OgwvbhIJTTVGvmkebas4RmqBAXS5bRg.png) **1. Link Individual Sub-Accounts to a Brand (image 10 of 13)** This screenshot appears in the "1. Link Individual Sub-Accounts to a Brand" section of "SaaS Multi-Brands Overview". The text alongside this image reads: During sub-account creation If your agency has multiple brands configured, you’ll see an option to select a brand at the top of the Create Sub-Account form. The navigation path used here is Agency Level > Sub-Accounts Select. Immediately after, the guide continues: For existing sub-accounts You can change the linked brand at any time by following these steps. - Path: Agency Level > Sub-Accounts Select - What to choose: During sub-account creation If your agency has multiple brands configured, you’ll see an option to select a brand at the top of the Create Sub-Account form. - Controls: During sub-account creation, Create Sub-Account, For existing sub-accounts, Agency Level > Sub-Accounts, Manage Client, brand label, Save, Important - Next: For existing sub-accounts You can change the linked brand at any time by following these steps: Full procedure: 1. Go to Agency Level > Sub-Accounts 2. Select the required sub-account 3. Click Manage Client 4. Click the brand label (near the account title) 5. Select an alternate brand and click Save **For existing sub-accounts** You can change the linked brand at any time by following these steps: 1. Go to **Agency Level > Sub-Accounts** 2. Select the required sub-account 3. Click **Manage Client** 4. Click the **brand label** (near the account title) 5. Select an alternate brand and click **Save** ![1. Link Individual Sub-Accounts to a Brand (image 11 of 13)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155062424974/original/GtA32gg9xN09JehyImtF-4q4AkwJbT5ElQ.png) **1. Link Individual Sub-Accounts to a Brand (image 11 of 13)** This screenshot appears in the "1. Link Individual Sub-Accounts to a Brand" section of "SaaS Multi-Brands Overview". The text alongside this image reads: Go to Agency Level > Sub-Accounts Select the required sub-account Click Manage Client Click the brand label (near the account title) Select an alternate brand and click Save. The navigation path used here is Agency Level > Sub-Accounts Select. Immediately after, the guide continues: Once saved, the sub-account will immediately adopt the selected brand’s white-label configurations across all applicable areas. - Path: Agency Level > Sub-Accounts Select - Where to go: Go to Agency Level > Sub-Accounts Select the required sub-account Click Manage Client Click the brand label (near the account title) Select an alternate brand and click Save - Controls: During sub-account creation, Create Sub-Account, For existing sub-accounts, Agency Level > Sub-Accounts, Manage Client, brand label, Save, Important - Next: Once saved, the sub-account will immediately adopt the selected brand’s white-label configurations across all applicable areas. Full procedure: 1. Go to Agency Level > Sub-Accounts 2. Select the required sub-account 3. Click Manage Client 4. Click the brand label (near the account title) 5. Select an alternate brand and click Save ![1. Link Individual Sub-Accounts to a Brand (image 12 of 13)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155062425020/original/M3f6bO2_BwYGulm9sx1UMn-tx8rHUuuc-Q.png) **1. Link Individual Sub-Accounts to a Brand (image 12 of 13)** This screenshot appears in the "1. Link Individual Sub-Accounts to a Brand" section of "SaaS Multi-Brands Overview". The text alongside this image reads: Go to Agency Level > Sub-Accounts Select the required sub-account Click Manage Client Click the brand label (near the account title) Select an alternate brand and click Save. The navigation path used here is Agency Level > Sub-Accounts Select. Immediately after, the guide continues: Once saved, the sub-account will immediately adopt the selected brand’s white-label configurations across all applicable areas. - Path: Agency Level > Sub-Accounts Select - Where to go: Go to Agency Level > Sub-Accounts Select the required sub-account Click Manage Client Click the brand label (near the account title) Select an alternate brand and click Save - Controls: During sub-account creation, Create Sub-Account, For existing sub-accounts, Agency Level > Sub-Accounts, Manage Client, brand label, Save, Important - Next: Once saved, the sub-account will immediately adopt the selected brand’s white-label configurations across all applicable areas. Full procedure: 1. Go to Agency Level > Sub-Accounts 2. Select the required sub-account 3. Click Manage Client 4. Click the brand label (near the account title) 5. Select an alternate brand and click Save Once saved, the sub-account will immediately adopt the selected brand’s white-label configurations across all applicable areas. **Important** When a sub-account’s brand is changed: - Users must log in using the domain configured for the new brand. - The previous brand’s domain will no longer be accessible for that sub-account. ### 2\. Map a Brand to a SaaS Plan Category Brands can also be associated with **SaaS plan categories**. When a sub-account purchases a SaaS plan under a specific category, the brand linked to that category is automatically applied to the sub-account. To link a brand to a SaaS plan category: 1. Go to **SaaS Configurator > Advanced Settings** 2. Under **Category Management**, click **Edit** for the desired category 3. Select the brand from the **Select Brand** dropdown 4. Click **Save** ![2. Map a Brand to a SaaS Plan Category (image 13 of 13)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155062425087/original/364aKycFGKpMAUf0UCOU0IueUhCz1dpj3A.png) **2. Map a Brand to a SaaS Plan Category (image 13 of 13)** This screenshot appears in the "2. Map a Brand to a SaaS Plan Category" section of "SaaS Multi-Brands Overview". The text alongside this image reads: Go to SaaS Configurator > Advanced Settings Under Category Management, click Edit for the desired category Select the brand from the Select Brand dropdown Click Save. The navigation path used here is SaaS Configurator > Advanced Settings Under Category Management. Immediately after, the guide continues: You can also select a brand while creating a new SaaS plan category. - Path: SaaS Configurator > Advanced Settings Under Category Management - Where to go: Go to SaaS Configurator > Advanced Settings Under Category Management, click Edit for the desired category Select the brand from the Select Brand dropdown Click Save - Controls: SaaS plan categories, SaaS Configurator > Advanced Settings, Category Management, Edit, Select Brand, Save, Note, default brand - Next: You can also select a brand while creating a new SaaS plan category. Full procedure: 1. Go to SaaS Configurator > Advanced Settings 2. Under Category Management, click Edit for the desired category 3. Select the brand from the Select Brand dropdown 4. Click Save You can also select a brand while creating a new SaaS plan category. **Note** By default, all SaaS plans and categories are linked to the **default brand** configured in Agency Settings. --- ## **FAQs** ### 1\. Why is the "Create New Brand" CTA greyed out even though I’m on the $497 plan? The Create New Brand CTA is disabled if a White Label (WL) domain is not configured for your current brand. The WL domain acts as a unique identifier for each brand. Once you configure a WL domain from Settings → Company → White Label, the Create New Brand option will be enabled, allowing you to proceed with brand creation. --- ### 2\. What happens if I delete a brand that already has subaccounts mapped to it? If a brand with mapped subaccounts is deleted, all associated subaccounts will automatically fall back to the default brand. This ensures uninterrupted branding and prevents subaccounts from being left without a valid brand configuration. --- ### 3\. Where is the default brand used? The default brand is used in the following scenarios: - Subaccounts with no brand attached - Newly created subaccounts where no brand is selected during creation - Agency-level views and configurations, including agency White Label settings The default brand acts as a fallback to maintain consistent branding across the platform. --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com