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Prospecting: Competitor Analysis Report

Generate a Competitor Analysis Report to compare your business’s online visibility with competitors, providing insights to help improve your online performance.

3 min read596 words4 explained imagesUpdated Wed, 28 Jan at 11:18 AM
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Each image has a one line explanation. Switch to full detail for the step it belongs to, the fields and buttons involved, examples and the whole procedure.
On this page
  1. Key Benefits of the Competitor Analysis Report
  2. How to Set Up the Competitor Analysis Report
  3. Compare Reports Tab
  4. Listings & Reviews Insights
  5. Frequently Asked Questions
  6. Related Articles

This article will guide you through how to generate a Competitor Analysis Report using GHL Customer Care’s powerful reporting tools. This feature helps you compare your business’s online listings and reviews with competitors, providing insights to help improve your online visibility and performance.

TABLE OF CONTENTS

What is the Competitor Analysis Report?

The Competitor Analysis Report is an add-on to the Marketing Audit Report. It allows sub-accounts to compare their business listings and review metrics against up to three competitors. This benchmarking tool helps identify gaps, trends, and actionable areas for growth in digital presence and reputation.

Key Benefits of the Competitor Analysis Report

Understanding how your business stacks up against competitors is critical for digital growth. This report provides clarity and direction by surfacing actionable data.

  • Benchmark your listings and reviews performance against competitors.

  • Identify discrepancies in your business information online.

  • Uncover missed opportunities to improve visibility.

  • Track competitive trends in local SEO and customer sentiment.

  • Make informed, data-backed marketing decisions.

  • Re-run the analysis anytime with different competitors for deeper insights.

How to Set Up the Competitor Analysis Report

Activating the Competitor Analysis Report starts with the Marketing Audit Report. This ensures that your account has the necessary baseline data for comparison.

Follow these steps:

  1. Go to the Reporting tab

  2. Select Local Marketing Audit.

  3. Click Generate Report to run the Marketing Audit Report for the business. Wait for the report to finish processing.

How to Set Up the Competitor Analysis Report (image 1 of 4) What this shows Go to the Reporting tab Select Local Marketing Audit. What this shows Illustrates the "How to Set Up the Competitor Analysis Report" section of "Prospecting: Competitor Analysis Report". This screenshot appears in the "How to Set Up the Competitor Analysis Report" section of "Prospecting: Competitor Analysis Report". The text alongside this image reads: Go to the Reporting tab Select Local Marketing Audit. Click Generate Report to run the Marketing Audit Report for the business. Wait for the report to finish processing. Immediately after, the guide continues: The Compare Reports tab enables you to easily conduct competitor benchmarking after your Marketing Audit Report has been generated. Image 1 of 4 Where to goGo to the Reporting tab Select Local Marketing Audit. Click Generate Report to run the Marketing Audit Report for the business. Wait for the report to finish processing.
Buttons and menus referenced Marketing Audit ReportReportingLocalMarketingAuditGenerate Report
Next stepThe Compare Reports tab enables you to easily conduct competitor benchmarking after your Marketing Audit Report has been generated.
All 3 steps in this procedure
  1. Go to the Reporting tab
  2. Select Local Marketing Audit.
  3. Click Generate Report to run the Marketing Audit Report for the business. Wait for the report to finish processing.

Compare Reports Tab

The Compare Reports tab enables you to easily conduct competitor benchmarking after your Marketing Audit Report has been generated.

Here’s how to use it:

  1. Navigate to Compare Reports inside the Audit Report section.

    Step 1 of 3: Navigate to Compare Reports inside the Audit Report section What this shows Step 1 of 3: Navigate to Compare Reports inside the Audit Report section. What this shows Shows where to go for step 1 of 3 in the "Compare Reports Tab" section of "Prospecting: Competitor Analysis Report". This screenshot accompanies step 1 of 3 in the "Compare Reports Tab" section of "Prospecting: Competitor Analysis Report". At this point in the walkthrough you navigate to Compare Reports inside the Audit Report section. The next step is to enter the names of 3 distinct businesses to compare. These should be direct or local competitors. Step 1 of 3Image 2 of 4 Where to goNavigate to Compare Reports inside the Audit Report section.
    Buttons and menus referenced Compare Reports3 distinct businesses
    Next stepEnter the names of 3 distinct businesses to compare. These should be direct or local competitors.
    All 3 steps in this procedure
    1. Navigate to Compare Reports inside the Audit Report section. this image
    2. Enter the names of 3 distinct businesses to compare. These should be direct or local competitors.
    3. Click Compare Reports.

  2. Enter the names of 3 distinct businesses to compare. These should be direct or local competitors.

    Step 2 of 3: Enter the names of 3 distinct businesses to compare. These should be… What this shows Step 2 of 3: Enter the names of 3 distinct businesses to compare. What this shows Shows what to fill in for step 2 of 3 in the "Compare Reports Tab" section of "Prospecting: Competitor Analysis Report". This screenshot accompanies step 2 of 3 in the "Compare Reports Tab" section of "Prospecting: Competitor Analysis Report". At this point in the walkthrough you enter the names of 3 distinct businesses to compare. These should be direct or local competitors. The next step is to click Compare Reports. Step 2 of 3Image 3 of 4 What to fill inEnter the names of 3 distinct businesses to compare. These should be direct or local competitors.
    Buttons and menus referenced 3 distinct businessesCompare Reports
    Next stepClick Compare Reports.
    All 3 steps in this procedure
    1. Navigate to Compare Reports inside the Audit Report section.
    2. Enter the names of 3 distinct businesses to compare. These should be direct or local competitors. this image
    3. Click Compare Reports.

  3. Click Compare Reports.

    Step 3 of 3: Click Compare Reports What this shows Step 3 of 3: Click Compare Reports. What this shows Shows what to click for step 3 of 3 in the "Compare Reports Tab" section of "Prospecting: Competitor Analysis Report". This screenshot accompanies step 3 of 3 in the "Compare Reports Tab" section of "Prospecting: Competitor Analysis Report". At this point in the walkthrough you click Compare Reports. For context, this section explains: The Compare Reports tab enables you to easily conduct competitor benchmarking after your Marketing Audit Report has been generated. Step 3 of 3Image 4 of 4 What to clickClick Compare Reports.
    Buttons and menus referenced Compare Reports3 distinct businesses
    All 3 steps in this procedure
    1. Navigate to Compare Reports inside the Audit Report section.
    2. Enter the names of 3 distinct businesses to compare. These should be direct or local competitors.
    3. Click Compare Reports. this image

The system will automatically analyze your listings and reviews against each competitor and generate a comprehensive Competitor Analysis Report.

Listings & Reviews Insights

Once the Competitor Analysis Report is generated, it provides detailed insights across two main areas:

  • Listings Accuracy: Highlights where your business has missing, inconsistent, or incorrect listings compared to competitors. This helps ensure your business is visible and accurately represented across directories.

  • Reviews Performance: Displays comparative review volume, star ratings, and sentiment. You can quickly gauge how your reputation stacks up and where you can focus to improve customer perception.

These insights empower businesses to take immediate action, whether it’s correcting listing information or driving more positive reviews.

Frequently Asked Questions

Q: Can I use this without generating the Marketing Audit Report?

No, the Competitor Analysis depends on the Audit Report data. You must generate the audit first.

Q: What businesses can I add for comparison?

You can input any businesses that appear in the same market. Ensure they’re distinct and relevant competitors.

Q: Can I rerun the analysis with different competitors?

Yes! Simply return to the Compare Reports tab, input new businesses, and generate a fresh comparison.

Q: How long does the report take to generate?

It typically completes within a few minutes after submission, depending on data availability.

Q: Can I export the Competitor Analysis Report?

Currently, exports are not supported, but screenshots and internal sharing within GHL Customer Care are available.

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